Buwei
Oriental imagery across products and everyday touchpoints
Buwei's expression brings together bead jewellery, incense utensils and gifts, exploring how Eastern cultural references can enter everyday wear and use. The project connects product materials, brand lettering and packaging through a shared visual approach, with paper goods and use scenes linking cultural imagery to tangible objects.
- Region
- Shanghai, China
- Industry
- Cultural gifts
- Scope
- Brand identity and packaging design
- Project year
- —
ADesign task
The Buwei visual design explores beads, incense accessories and gift packaging through brand typography, restrained colour and space.
BKey considerations
The visual direction connects cultural imagery and everyday use through related typography, colour and materials across products and gifting.
CVisual design
A simple typographic mark provides the main identifier, with related typography on packaging and printed materials. Dark green and warm brown connect the identity to product materials.
DApplications
Packaging and use settings extend the typography and colour, bringing the imagery into everyday accessories and gifting.
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Contact
Tell us about your brand
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Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China