Working together: FAQ

Choose Brand Strategy & Design when your differentiation, visuals and sales materials need to work together. If the direction is clear and you need one package or a specific design, choose the relevant service.

Review the tasks, scope and outcomes of relevant projects, then consider which experience applies to your business. Technical requirements, regulations and industry information still need separate checking. A case from the same industry alone is not enough to judge fit.

Consider how the studio understands your business, explains design decisions and defines concrete deliverables. Confirm the people, feedback process, scope and schedule so your decision rests on information you can check.

Tell us what you do, what is difficult now and when you need to use the work. Bring existing brand, product and communication materials so we can clarify the task together.

Ouyang remains involved in initial discussions, strategy and overall creative direction. Execution, contacts and milestones are agreed before launch. Your team appoints a day-to-day contact and final approver, provides accurate materials and consolidates feedback.

We agree on communication, material handover, review stages and any necessary on-site arrangements before starting. Visits, timing and related costs are confirmed in the specific proposal.

We deliver source files and common preview formats as agreed. Third-party fonts and images are used and supplied within their licence terms. Further work builds on approved directions and files, with new tasks scoped separately.

The completeness of materials, scope, feedback and final approvals all affect timing. We agree on milestones before starting and adjust the plan when tasks or inputs change.

It includes differentiation strategy, visual direction and a reusable sales communication document. The visual module includes 15 brand applications; the content document is 20–28 pages, supplied as an editable document and PDF. The application list is agreed before work begins. Packaging, websites and e-commerce product pages are separate projects.

These are separate projects, not automatically included as standard brand applications. We can scope and quote them separately using the approved brand direction.

The indicative timeline is 30–45 days, depending on the materials, agreed scope and review process.

A 60% advance payment is due before kickoff.

The remaining 40% is due after the agreed work is approved, before source files are delivered.

For the main product, we organize selling points and buying information, develop packaging visuals and memorable cues, and supply the agreed artwork and files. Naming, logo redesign, range extensions, product pages, photography, printing and prototyping are confirmed separately.

The indicative timeline is 10–15 days, depending on product information, dielines, dimensions, scope and approvals.

Payment amounts and milestones are confirmed in the formal quote and contract, based on the number of main products, range extensions and tasks.

Company brochures, product materials, presentations, website and product-page visuals, and campaign materials. We first define the use case and scope. Development, photography, printing and other production work are confirmed separately.

Timing depends on content preparation, design type, page count and intended use date. We define the task list, then agree on sample reviews and delivery milestones.

We first define the content, pages, use cases and deadline, then confirm fees and payment milestones in the formal quote and contract.

Standard: CNY 129,800/year, with 2,000 execution points per year and 500 per quarter; 8 content sets per month by default, quarterly formal reviews and 2 concurrent production tasks

Flagship: CNY 249,800/year, with 4,000 execution points per year and 1,000 per quarter; 8 content sets per month by default, or 16 under the agreed plan, monthly formal reviews and 2 concurrent production tasks

Premier: CNY 398,000/year, with no quantity cap on agreed design services; up to 24 content sets per month, monthly formal reviews, 3 concurrent production tasks and 1 dedicated full-time social media operator

All plans include monthly execution and follow-up. One set is one topic adapted into suitable content for each selected platform; channels and the update schedule are agreed at the start

Brand reviews, direction, annual planning, task coordination and progress reviews are included in the annual fee and do not use execution points. Platform content, packaging, design, video and sales materials are produced under the selected plan

Premier has no quantity cap on agreed design services. Work is scheduled by confirmed requirements and priority, with 3 concurrent production tasks. Content is scheduled as needed, up to 24 sets per month, with 1 dedicated full-time social media operator

Inputs, review dates and delivery dates are agreed in the task schedule so recurring needs stay aligned with production

Standard releases 500 execution points per service quarter and Flagship releases 1,000. Annual prepayment still releases points quarterly. Unused quarterly points can carry forward for up to 1 month

Additional capacity costs CNY 8,000 for 100 points, using the same point schedule. Purchased points do not expire and are non-refundable and non-transferable

After the annual service ends, work using purchased points pauses. Scheduling resumes after renewal or a separate advisory-service agreement

Brand reviews, direction, annual planning, task coordination, progress reviews and asset organisation arising from the work are included in the annual fee without using execution points

Platform content, packaging, design, video and sales materials follow the plan and task schedule. For example, logo design or refinement uses 50 points per task and basic brand style guidelines use 30 points per set

The service uses online collaboration. Photography, interviews, print production, on-site events, advertising, software development and technical configuration are arranged separately as needed

Annual fees include tax. Full annual prepayment receives a 10% discount

Staged payment: 40% on signing, then 20% before the second, third and fourth service quarters

Each payment releases the relevant service-quarter allocation. Full annual prepayment still releases allocations quarterly

The annual service term is 12 months; instalments are a payment arrangement. Any early termination is handled under the parties' contract and should be discussed when agreeing the partnership

When service is paused, quarterly milestones and point-validity periods move together. The pause period and resumption of tasks are agreed by both parties

Confirmed messaging, visual templates, customer questions and case evidence are organised as work progresses, building searchable and reusable brand materials. Use of source files, fonts, images and third-party assets is agreed in the task brief or contract