Brand Strategy & Design

From CNY 29,800

Turn credible business differences into a clear, usable brand expression

For whom When this service fits

Launching a brand You have a product and an operating business. Clarify the audience and reasons to choose, with a consistent brand identity

Updating an existing brand The business has evolved. Your logo, materials and sales story need to reflect where it is now

Fragmented sales communication The owner can explain the offer, but the team tells different stories. Capture buying reasons and evidence in reusable materials

Scope What we develop

Brand differentiation strategy Starting with business facts and customer choices, develop positioning, messaging, a tagline, evidence and brand culture

Brand visual direction Create or refine the logo, colours, typography, supporting elements and usage rules, then apply them to 15 agreed brand touchpoints

Reusable sales communication document For customer visits, distributor discussions or channel communication, organize the audience, reasons to choose and proof into a structure, copy and sample layouts. Deliver a reusable 20–28-page document and PDF.

Showcase ZHAMORE's own example

ZHAMORE's example connects three customer-choice questions to content structure, messaging and evidence, giving sales introductions a shared foundation

The same brand direction informs the logo, colours and everyday applications, creating a consistent visual identity

Process Project stages

Define the task
Agree on the business challenge, use cases, materials, deliverables and schedule. Sign the agreement and pay the 60% advance.
Clarify strategy
Use business facts and customer choices to agree on the difference, message and evidence, establishing a shared direction.
Develop content and design
Approve the logo, overall visual direction, document structure and samples, then complete the applications and agreed revisions.
Approve and hand over
Check the final document and agreed deliverables. After the 40% balance is paid, supply the agreed source and ready-to-use files.

Explore the five-stage collaboration process

Before we start Before we begin

Materials & goals

Bring company, product and service information, main customer and competitor references, the logo and existing materials, plus your priority use case and target date.

Timing & schedule

Indicative timeline: 30–45 days, with the schedule set around materials and approvals.

Applications & pages

Choose the 15 applications together based on actual use. Additional standard applications are CNY 500 each; pages beyond the agreed document count are CNY 350 per page.

Communication & approvals

Consolidate decisions at key strategy, visual and document-sample stages. A project contact gathers feedback so later work follows the same direction.

Questions Explore further

What does the plan include?

It includes differentiation strategy, visual direction and a reusable sales communication document. The visual module includes 15 brand applications; the content document is 20–28 pages, supplied as an editable document and PDF. The application list is agreed before work begins. Packaging, websites and e-commerce product pages are separate projects.

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Packaging and web pages?

These are separate projects, not automatically included as standard brand applications. We can scope and quote them separately using the approved brand direction.

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Brand project timeline?

The indicative timeline is 30–45 days, depending on the materials, agreed scope and review process.

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Brand project payments?

A 60% advance payment is due before kickoff.

The remaining 40% is due after the agreed work is approved, before source files are delivered.

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