Brand Strategy & Design

From¥29,800

Turn credible business differences into a clear, usable brand expression

For whomWhen this service fits

Launching a brand You have a product and an operating business. Clarify the audience and reasons to choose, with a consistent brand identity

Updating an existing brand The business has evolved. Your logo, materials and sales story need to reflect where it is now

Fragmented sales communication The owner can explain the offer, but the team tells different stories. Capture buying reasons and evidence in reusable materials

ScopeWhat we develop

Brand differentiation strategyStart with why customers choose you and find a direction that sets the business apart. Use business facts and customer concerns to develop clear positioning, a brand tagline, trust evidence and a coherent expression of the brand culture.

Brand visual directionBuild a recognisable brand that supports sales and helps customers notice and remember you. Create or refine the logo, colours, typography, supporting elements and usage rules, then apply the visual system to agreed brand touchpoints.

Sales introduction brochureExplain project strengths and create sales content for reuse across e-commerce, retail and other channels. Turn customer reasons to choose into a content structure, copy and sample layouts, with a consistent business introduction.

Brand LoopA foundation for the continuing brand loop

The full brand project establishes the direction, evidence, visual system and content foundation for the brand loop. Later annual tasks can use and update that foundation through the business year, within their separately agreed scopes.

Explore the brand method

ProcessProject stages

Define the task
Agree on the business challenge, use cases, materials, deliverables and schedule. Sign the agreement and pay the 60% advance.
Clarify strategy
Use business facts and customer choices to agree on the difference, message and evidence, establishing a shared brand direction.
Content & design
Approve the logo, overall visual direction, document structure and samples, then complete the applications and agreed revisions.
Final handover
Check the final document and agreed deliverables. After the 40% balance is paid, supply the agreed source and ready-to-use files.

Explore the five-stage collaboration process

Before we startBefore we begin

Materials & goals

Bring company, product and service information, main customer and competitor references, the logo and existing materials. Explain the priority use case and target date.

Timing & schedule

Allow around 30–45 days. Agree the schedule around complete materials and review timing, then move through the strategy, visual design and document-sample stages.

Applications & pages

Choose 15 applications by use and agree the scope. Extra standard applications cost CNY 500 each; pages beyond the agreed document count cost CNY 350 per page.

Communication & approvals

Confirm key strategy, visual and document samples together. One project contact collects the feedback, keeping decisions aligned so later work follows the agreed direction.

QuestionsExplore further

What does the plan include?

It includes differentiation strategy, visual direction and a sales introduction brochure. The visual module includes 15 brand applications; the content document is 20–28 pages, supplied as an editable document and PDF. The application list is agreed before work begins. Packaging, websites and e-commerce product pages are separate projects.

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Packaging and web pages?

These are separate projects, not automatically included as standard brand applications. We can scope and quote them separately using the approved brand direction.

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Brand project timeline?

The indicative timeline is 30–45 days, depending on the materials, agreed scope and review process.

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Brand project payments?

A 60% advance payment is due before kickoff.

The remaining 40% is due after the agreed work is approved, before source files are delivered.

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