About

For growing businesses Build a brand around your difference

ZHAMORE is a brand of 成都盖邦文化传媒有限公司, which currently operates the brand and was registered in 2018. We focus on small and medium-sized businesses, providing brand strategy, visual design and annual brand planning. Starting with real products, customers and business situations, we connect brand building with sales, communications and daily operations, helping businesses identify why customers choose them and express those reasons clearly in practice.

Our brand loop connects purchase expectations, evidence of trust and business action. We use purchase expectations to set direction, trust evidence to support choice and business action to deliver on promises, then turn actual results and customer feedback into new evidence. Each brand investment builds assets the business can use again.

ZHAMORE is the public-facing brand. 成都盖邦文化传媒有限公司 currently operates this website and the brand business. 四川扎莫品牌管理有限责任公司 is a separate legal entity and is not the current operator of this website.

Over a decade of hands-on experience
Ten years of hands-on experience inform our business judgment, brand strategy and visual work, shaping results around your company’s needs.
Founder-led direction, guaranteed
Ouyang joins early discussions, strategy and visual direction, carrying business understanding into the work and reducing loss at handovers.
Professional work, confirmed satisfaction
Revisions are unlimited until you approve each stage. New goals or changes to an agreed direction require a shared decision on scope and timing.
Since 2014
Ouyang beside a car

Explore the brand loop and task chain

Journey

  1. 2014

    Learning by doing

    We began with real client needs on freelance platforms, gaining experience in copywriting, planning, design and client communication. Working closely with small businesses taught us about limited budgets, tight schedules and practical demands

  2. 2018

    An integrated brand approach

    We moved from individual design tasks to integrated brand projects, bringing strategy, content, visuals and applications under one direction to reduce fragmented work and inconsistency

  3. 2020

    Putting down roots in Chengdu

    Based in Chengdu, we organized years of project experience into a service method. Work involving brands such as Yangchenghu, Qixianyan and Bestore added experience across different business contexts

  4. 2022

    Rethinking delivery

    As new media channels developed, we reorganized brand projects into clearer service modules, deliverable lists and standard processes, making collaboration easier to understand and put into practice

  5. 2024

    Continuing to improve

    We continue refining brand strategy and design for smaller businesses, focusing on credible advantages, customer choice and practical applications. Clear prices, deliverables and staged approvals make the work easier to understand and use.

  6. 2026

    Still growing

    We have provided integrated branding services to hundreds of businesses in China and abroad. A book on brand foundations in the AIGC era is in preparation. We continue exploring how content, design and new tools support real business needs

Founder

Black-and-white portrait of Ouyang

Mr. Ouyang ouyang

12 years+ Brand strategist & strategy director

  • Founder of ZHAMORE
  • Founder of Gaibang Culture & Media
  • 12+ years in the branding industry
  • Specialising in differentiated brands and brand communication

I started on freelance platforms in 2014 and have spent more than 12 years in branding. I have worked in copywriting, planning, account management, strategy and creative direction, then founded my own business. Along the way, I have worked through brand naming, trademark registration, product ranges, pricing and channels. That experience has deepened how I understand brands.

I have worked with companies at different stages, including industry leaders with annual sales in the billions of renminbi. The line “For Yangcheng Lake crab, choose Yangchenghu” is still in use. I have also worked with growing businesses with sales above CNY 100 million, using brand upgrades to seek a new direction when growth slowed.

Most of my clients, however, are small and medium-sized businesses. Their budgets are limited, deadlines are tight and the work must be usable. We therefore focus on solutions that are accessible, practical and built for customer decisions , bringing together brand understanding, professional presentation and sales communication through strategy, visuals and practical materials.

StrengthsWhy ZHAMORE

Team

Black-and-white portrait of Ouyang

Ouyang
Founder 12 yearsin branding

Portrait of Wang Hao

Wang Hao
Creative Design Director 17 yearsin visual design

Portrait of Zhu Peilu

Zhu Peilu
Brand Visual Designer 12 yearsin brand design

Momo, the company lucky cat

Momo
Company lucky cat 9 monthsin branding

Portrait of Luna

Luna
Brand Strategy Director8 yearsin brand strategy

Portrait of Zhou Xiaowo

Zhou Xiaowo
Brand Media Specialist 8 yearsin content and media

Portrait of Zhang Jie

Zhang Jie
Packaging Designer 8 yearsin packaging design

Portrait of Liu Huan

Liu Huan
Brand Content Director 7 yearsin content planning

Selected Work

Process

Founder-led key direction

Ouyang joins discovery, diagnosis and direction approval

Directors deliver together

Strategy, design and operations work from the confirmed direction

Confirm each stage

Clients see the work and approve the next step at every stage

Clear Process清晰流程,让每一步都有目的

Start with a conversation

Bring your existing materials. We discuss the business, priorities and intended use date, then agree on scope, price and schedule.

  1. Understand the project

    Through materials and a kickoff discussion, we learn about the business, products, customers and use cases, defining the problem and the tasks to complete.

    We agree on Project goals, initial materials and communication arrangements

    Led byOuyang and strategy director

    You receiveObjectives and information checklist

  2. Identify the problem

    We examine customer choices, competitor communication and existing strengths to identify the issues affecting brand understanding, product choice or sales conversations.

    We agree on Key issues, target customers and priorities

    Led byOuyang and strategy director

    You receiveCore problem and choice criteria

  3. Set the direction

    We identify credible differences and agree on the core message, communication priorities and visual direction so the work follows a shared brand decision.

    We agree on Differentiation, core messaging and visual direction

    Led byFounder, strategy and design directors

    You receiveCore proposition and representative direction

  4. Develop the work

    We follow the agreed scope, approving representative samples before extending the design. Staged reviews and consolidated feedback move the work toward completion.

    We agree on Representative samples, applications and consolidated feedback

    Led byDesign and operations directors

    You receiveRepresentative sample and applications

  5. Deliver the assets

    After final approval, we complete the agreed acceptance and handover process. Deliverables, source files and usage notes are organized for practical use and future extensions.

    We agree on Final versions, agreed files and usage notes

    Led byProject team

    You receiveFinal files, brand master and usage notes

Clients

Across Industries不同业务,同样认真对待

From consumer brands to industrial businesses, we consider the context and how customers choose, then develop the right brand content and design.

SnowValleyPotato product packagingZhangjiakou, Hebei
HamiPuffBaby and childrenswearHuzhou, Zhejiang
Chenan CareHome-based eldercareYuyao, Zhejiang
Pinyi Heat TransferApparel materialsShenzhen, Guangdong
Lingli AestheticsBeauty educationChangsha, Hunan
MORFONMobile accessoriesShenzhen, Guangdong
XinyuRural lifestyleShaoxing, Zhejiang
Duole PlayPlayground equipmentLüliang, Shanxi
Qianke MedicalMedical equipmentChangsha, Hunan
BaishiteBridge lightingZhongshan, Guangdong
TenggeResidential constructionShanghai, China
Jiuyue GuoliFruit giftingYancheng, Jiangsu
HuifengNylon and industrial materialsShantou, Guangdong
GLOBEXAviation-related servicesShanghai, China
JianxiaoduBody care and beautyChangzhou, Jiangsu
Yundao AgricultureAgricultural brandingChina · Sichuan
HanhuaxiangFragrance & lifestyleFoshan, Guangdong
QixianyanBird's nest nutritionFoshan, Guangdong
Changjiang LongshangInstitutional catering supplyWuhan, Hubei
JinbangPharmaceuticals & chemicalsChuzhou, Anhui
Siming ZhenhuoLifestyle servicesYuyao, Zhejiang
Little Elephant SinaChildren's foodBeijing, China
AA AngelProfessional skincareGuangzhou, Guangdong
GuyaguChildrenswearHuzhou, Zhejiang

Contact

Tell us about your brand

Bring your existing materials and the problem you most want to solveWe will work out the next step together

WeChat

ouryoung7943

Email

Office

Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China
WeChat QR code for ouryoung7943