Ouyang joins discovery, diagnosis and direction approval
About
For growing businesses Build a brand around your difference
Ouyang entered branding in 2014, and the company was registered in 2018. Starting with the business, product and customer, we clarify brand direction, reasons to choose and supporting evidence
ZHAMORE is a brand strategy and design studio for growing businesses. We address real challenges: customers cannot see the strengths of an offer; sales materials do not explain it clearly; and every new design seems to make the brand story start again
We understand the business, product and customer, identify meaningful differences and organize buying reasons and evidence. We then turn them into clear content and visuals for sales materials, packaging, websites and communication
Ouyang entered branding in 2014, and the company was registered in 2018. He remains involved in strategy and creative direction while the team develops content and design. Our four services use clear scopes, staged approvals and agreed deliverables to support the business
Since 2014
Journey
- 2014
Learning by doing
We began with real client needs on freelance platforms, gaining experience in copywriting, planning, design and client communication. Working closely with small businesses taught us about limited budgets, tight schedules and practical demands
- 2018
An integrated brand approach
We moved from individual design tasks to integrated brand projects, bringing strategy, content, visuals and applications under one direction to reduce fragmented work and inconsistency
- 2020
Putting down roots in Chengdu
Based in Chengdu, we organized years of project experience into a service method. Work involving brands such as Yangchenghu, Mixue and Bestore added experience across different business contexts
- 2022
Rethinking delivery
As new media channels developed, we reorganized brand projects into clearer service modules, deliverable lists and standard processes, making collaboration easier to understand and put into practice
- 2024
Continuing to improve
We continue refining brand strategy and design for smaller businesses, focusing on credible advantages, customer choice and practical applications. Clear prices, deliverables and staged approvals make the work easier to understand and use.
- 2026
Still growing
We have provided integrated branding services to hundreds of businesses in China and abroad. A book on brand foundations in the AIGC era is in preparation. We continue exploring how content, design and new tools support real business needs
Founder
Mr. Ouyang ouyang
12 years+ Brand strategist & strategy director
- Founder of ZHAMORE
- Founder of Gaibang Culture & Media
- 12+ years in the branding industry
- Specialising in differentiated brands and brand communication
I started on freelance platforms in 2014 and have spent more than 12 years in branding. I have worked in copywriting, planning, account management, strategy and creative direction, then founded my own business. Along the way, I have worked through brand naming, trademark registration, product ranges, pricing and channels. That experience has deepened how I understand brands.
I have worked with companies at different stages, including industry leaders with annual sales in the billions of renminbi. The line “For Yangcheng Lake crab, choose Yangchenghu” is still in use. I have also worked with growing businesses with sales above CNY 100 million, using brand upgrades to seek a new direction when growth slowed.
Most of my clients, however, are small and medium-sized businesses. Their budgets are limited, deadlines are tight and the work must be usable. We therefore focus on solutions that are accessible, practical and built for customer decisions , bringing together brand understanding, professional presentation and sales communication through strategy, visuals and practical materials.
Strengths Why ZHAMORE
Founder-led direction
Ouyang stays involved from the first conversation and brand strategy through to visual direction, keeping key decisions connected at every stage.
- Direct founder dialogue
- Ouyang stays involved in key direction
- Each stage is confirmed before moving on
Experienced director team
Strategy, design and operations directors work together to turn brand direction into consistent content and visual assets.
- Strategy and design together
- Directors apply experience from representative projects
- One direction connects content and visuals
Year-round brand partnership
Ongoing planning, design and review support your business throughout the year, building brand assets your team can use again and again.
- Annual task planning
- Quarterly projects connect to monthly action
- Usage feedback shapes the next review
Team
Ouyang
Founder 12 yearsin branding
Wang Hao
Creative Design Director 17 yearsin visual design
Zhu Peilu
Brand Visual Designer 12 yearsin brand design
Momo
Company lucky cat 9 monthsin branding
Luna
Brand Strategy Director8 yearsin brand strategy
Zhou Xiaowo
Brand Media Specialist 8 yearsin content and media
Zhang Jie
Packaging Designer 8 yearsin packaging design
Liu Huan
Brand Content Director 7 yearsin content planning
Process
Strategy, design and operations work from the confirmed direction
Clients see the work and approve the next step at every stage
A clear process
Every step has a purpose
Start with a conversation
Bring your existing materials. We discuss the business, priorities and intended use date, then agree on scope, price and schedule.
Understand the project
Through materials and a kickoff discussion, we learn about the business, products, customers and use cases, defining the problem and the tasks to complete.
We agree on Project goals, initial materials and communication arrangements
Led byOuyang and strategy director
You receiveObjectives and information checklist
Identify the problem
We examine customer choices, competitor communication and existing strengths to identify the issues affecting brand understanding, product choice or sales conversations.
We agree on Key issues, target customers and priorities
Led byOuyang and strategy director
You receiveCore problem and choice criteria
Set the direction
We identify credible differences and agree on the core message, communication priorities and visual direction so the work follows a shared brand decision.
We agree on Differentiation, core messaging and visual direction
Led byFounder, strategy and design directors
You receiveCore proposition and representative direction
Develop the work
We follow the agreed scope, approving representative samples before extending the design. Staged reviews and consolidated feedback move the work toward completion.
We agree on Representative samples, applications and consolidated feedback
Led byDesign and operations directors
You receiveRepresentative sample and applications
Deliver the assets
After final approval, we complete the agreed acceptance and handover process. Deliverables, source files and usage notes are organized for practical use and future extensions.
We agree on Final versions, agreed files and usage notes
Led byProject team
You receiveFinal files, brand master and usage notes
Clients
Different businesses
The same care
From consumer brands to industrial businesses, we consider the context and how customers choose, then develop the right brand content and design.
Contact
Tell us about your brand
A new brand, an existing brand that needs a clearer direction, or a specific design task: it can start with a conversation.
ouryoung7943
Office
Room 1905, Unit 1, Xijiang Hepan, Chengluo Avenue, Longquanyi District, Chengdu, China