Siming Zhenhuo

Five businesses within one city-life brand

Siming Zhenhuo connects convenience retail, shared services, workplace coffee, an online platform and supply-chain support for daily life in Yuyao. Starting with local products, it brings goods and practical services together through different everyday entry points.

Client background State-owned operations connecting Yuyao's local services and supply-chain resources Project materials, August 2026

Region: Yuyao, Zhejiang
Industry: Lifestyle services
Scope: Brand Strategy & Design
Year: —

AChallenge The task

The five businesses had distinct offers, but their separate descriptions made it hard for residents to understand the whole company. The brand needed to explain why they belong together and how they fit everyday life in Yuyao.

BThinking The key decision

We focused the direction on city-life services. A message about selected quality products and service for local households connects local goods with practical services. Existing business relationships, state-owned background, local resources and responsibilities inform the introductions and identity.

CDesign Content & visual work

Siming Zhenhuo connects the five businesses, with supply-chain capability behind them. A seal-like logo combines Siming characters with landscape lines. Vermilion establishes the main identity; blue, orange, brown and green distinguish business types across cards, badges, guides, packaging and bags.

DApplication Applications & delivery

The project established a city-life service direction, relationships among the five businesses and core messaging. The logo, business colours and everyday applications carry that structure into ongoing introductions and materials, helping residents understand each service as part of Siming Zhenhuo.

Strategy explained

Core challenge: Residents may remember an individual shop or item without recognising the shared organisation.
Strategic focus: Unite five business areas under city-life services, with supply-chain support behind them.
Brand slogan: Selected quality goods, serving households.
Role of the slogan: Bring local products and household services into one expression.
Underlying principle: A shared identity connects the businesses, while category-level information helps residents find the service they need.