For growing businesses
Build a brand around your difference
Turn your business's real advantages into compelling content and visual assets
Selected Work
All case studies
StrengthsWhy ZHAMORE
Founder-led direction
Ouyang joins early discussions, strategy and visual direction, keeping the key decisions connected throughout the project.
Meet the founderExperienced directors
Our directors of strategy, design and operations work together on brand direction, creating consistent content and visuals.
Meet the directorsAnnual brand support
Year-round planning, design and review support your business, building useful brand materials your team can use repeatedly.
Explore annual serviceUnderstand why customers buy
Understand who buys, why they buy and how they decide. Clarify purchase situations, decision criteria and concerns to guide the direction of work.
Look beyond category conventions
Look at what competitors communicate. Separate industry claims from choice criteria and identify information that can change customer judgement.
Identify a meaningful advantage
Find evidenced differences in business facts and customer needs. Decide which strengths deserve emphasis and support the choice with real proof.
Make it clear in words and design
Carry strengths into brand messages, visuals and communications that customers understand and remember, and that the team can use over time.
Qixianyan turns seven-centimetre strands into a memorable product cue, connecting its name, logo and visual identity around one distinctive characteristic. View this case →
Brand Loop System
- 01
Brand information foundation
Organise brand, product and service facts to clarify who we are, whom we serve and what we offer
- 02
Value and trust system
Develop reasons to choose the brand, supported by practical actions, responsibilities and real evidence
- 03
Content expression system
Turn brand facts and value into content suited to sales, the website and communications channels
- 04
Visual execution system
Align the logo, typography, colours, imagery and layouts so each format uses consistent brand guidelines
- 05
Review and feedback loop
Check facts and real applications, then return usage feedback to brand materials, guidelines and subsequent tasks
Profile
Start with the business. Build on what makes it different.
ZHAMORE creates differentiated brands for small and medium-sized businesses. We start with real business challenges and turn credible strengths into compelling content and visual assets.
Ouyang entered the branding industry in 2014, and 成都盖邦文化传媒有限公司 was registered in 2018. He remains involved in initial discussions, strategic decisions and overall creative direction, with the team developing content and design. We clarify the challenge, scope and direction before working through agreed stages.
Ouyang has worked in branding since 2014. He remains involved in early discussions, brand decisions and creative direction while the team develops content and design.
ZHAMORE is a brand of 成都盖邦文化传媒有限公司, which currently operates the brand and was registered in 2018. We focus on small and medium-sized businesses, providing brand strategy, visual design and annual brand planning. Starting with real products, customers and business situations, we connect brand building with sales, communications and daily operations, helping businesses identify why customers choose them and express those reasons clearly in practice.
Our brand loop connects purchase expectations, evidence of trust and business action. We use purchase expectations to set direction, trust evidence to support choice and business action to deliver on promises, then turn actual results and customer feedback into new evidence. Each brand investment builds assets the business can use again.
- Over a decade of hands-on experience
- Ten years of hands-on experience inform our business judgment, brand strategy and visual work, shaping results around your company’s needs.
- Founder-led direction, guaranteed
- Ouyang joins early discussions, strategy and visual direction, carrying business understanding into the work and reducing loss at handovers.
- Professional work, confirmed satisfaction
- Revisions are unlimited until you approve each stage. New goals or changes to an agreed direction require a shared decision on scope and timing.
Clients
Idea
All insights
Brand design
A new logo or a connected brand system?
Use the brand triangle and communication layers to find the actual gap before choosing identity refinement or broader brand work.
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Packaging design
Before a packaging redesign, what should you prepare?
Clarify the product, customer and buying context. Product facts and production requirements give the design a dependable starting point.
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Brand design
Looking at a studio's work: how do you know if it is right for you?
Look at the challenge and the work produced, then how the studio explains its decisions and collaborates. That gives visual preferences a useful context.
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Brand strategy
Many strengths: which reason should your brand lead with?
Turn business facts into customer value and a supported reason to choose, using five stages and three parallel checks.
Read articleFAQ
All FAQsBrand or design project?
Choose Brand Strategy & Design when your differentiation, visuals and sales materials need to work together. If the direction is clear and you need one package or a specific design, choose the relevant service.
What does the plan include?
It includes differentiation strategy, visual direction and a reusable sales communication document. The visual module includes 15 brand applications; the content document is 20–28 pages, supplied as an editable document and PDF. The application list is agreed before work begins. Packaging, websites and e-commerce product pages are separate projects.
What should we prepare?
Tell us what you do, what is difficult now and when you need to use the work. Bring existing brand, product and communication materials so we can clarify the task together.
Who leads and takes part?
Ouyang remains involved in initial discussions, strategy and overall creative direction. Execution, contacts and milestones are agreed before launch. Your team appoints a day-to-day contact and final approver, provides accurate materials and consolidates feedback.
How do we work remotely?
We agree on communication, material handover, review stages and any necessary on-site arrangements before starting. Visits, timing and related costs are confirmed in the specific proposal.
Files and future updates?
We deliver source files and common preview formats as agreed. Third-party fonts and images are used and supplied within their licence terms. Further work builds on approved directions and files, with new tasks scoped separately.
Contact
Tell us about your brand
Bring your existing materials and the problem you most want to solveWe will work out the next step together
ouryoung7943
Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China