For growing businesses
Build a brand around your difference
Turn your business's real advantages into compelling content and visual assets
Selected Work
All case studies
Strengths Why ZHAMORE
Founder-led direction
Ouyang stays involved from the first conversation and brand strategy through to visual direction, keeping key decisions connected at every stage.
Meet the founderExperienced director team
Strategy, design and operations directors work together to turn brand direction into consistent content and visual assets.
Meet the directorsYear-round brand partnership
Ongoing planning, design and review support your business throughout the year, building brand assets your team can use again and again.
Explore annual serviceMethod
Find the reason to choose you
Express it through words and design
Explore our approach Understand why customers buy
Understand who buys, why they buy and the situations and concerns that shape their choice.
Look beyond category conventions
Study how competitors communicate, separating familiar claims from facts that matter to customers.
Identify a meaningful advantage
Find a credible difference in your business that matters to customers and deserves to lead the story.
Make it clear in words and design
Translate the advantage into messaging, visuals and communication people can understand and remember.
For Hanhuaxiang, we started with everyday incense use, defined a direction around natural ingredients and relaxed living, then developed the product range, packaging and in-box tasting cards. View this case
Profile
Start with the business. Build on what makes it different.
ZHAMORE creates differentiated brands for small and medium-sized businesses. We start with real business challenges and turn credible strengths into compelling content and visual assets.
Ouyang entered the branding industry in 2014, and the company was registered in 2018. He remains involved in initial discussions, strategic decisions and overall creative direction, with the team developing content and design. We clarify the challenge, scope and direction before working through agreed stages.
Ouyang has worked in branding since 2014. He remains involved in early discussions, brand decisions and creative direction while the team develops content and design.
ZHAMORE is a brand strategy and design studio for small and medium-sized businesses. We focus on real challenges: customers cannot see the strengths of a good offer; sales materials do not explain it clearly; and every new design seems to start the brand story again.
We first understand the business, product and customer. Then we identify meaningful differences, reasons to choose, buying information and supporting evidence. We translate these into clear content and visuals for sales materials, packaging, websites and communication.
Ouyang entered branding in 2014, and the company was registered in 2018. With founder involvement and team collaboration, we offer brand strategy and design, product packaging, ongoing brand partnerships and custom design. Clear scopes, staged approvals and agreed deliverables help each asset support the business.
- Founder involvement
- Founder input on brand direction
- Strategy, content and design together
- One direction for design and content
- Clear scope and milestones
- Clear scope and reviews by stage
Clients
Idea
All insights
Brand design
A logo, or a broader brand system?
First decide whether you need an identifying symbol or a fuller set of reasons to choose and ways to communicate. The problem determines the design scope.
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Packaging design
Before a packaging redesign, what should you prepare?
Clarify the product, customer and buying context. Product facts and production requirements give the design a dependable starting point.
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Brand design
Looking at a studio's work: how do you know if it is right for you?
Look at the challenge and the work produced, then how the studio explains its decisions and collaborates. That gives visual preferences a useful context.
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Brand strategy
When your business has many strengths, which should your brand lead with?
Lead with an advantage that matters to the customer, differs from alternatives and is supported by facts. Organize the other information around it.
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Brand strategy
More sales materials, but less understanding?
Organize information in the order customers make decisions: fit, value, then evidence. More information needs a clear reading path.
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Brand design
Creating new materials: how can you reuse your brand assets?
Keep approved messages, facts, visual standards and examples together so new materials build on existing work instead of restarting the discussion.
Read article →FAQ
All FAQsBrand or design project?
Choose Brand Strategy & Design when your differentiation, visuals and sales materials need to work together. If the direction is clear and you need one package or a specific design, choose the relevant service.
What does the plan include?
It includes differentiation strategy, visual direction and a reusable sales communication document. The visual module includes 15 brand applications; the content document is 20–28 pages, supplied as an editable document and PDF. The application list is agreed before work begins. Packaging, websites and e-commerce product pages are separate projects.
What should we prepare?
Tell us what you do, what is difficult now and when you need to use the work. Bring existing brand, product and communication materials so we can clarify the task together.
Who leads and takes part?
Ouyang remains involved in initial discussions, strategy and overall creative direction. Execution, contacts and milestones are agreed before launch. Your team appoints a day-to-day contact and final approver, provides accurate materials and consolidates feedback.
How do we work remotely?
We agree on communication, material handover, review stages and any necessary on-site arrangements before starting. Visits, timing and related costs are confirmed in the specific proposal.
Files and future updates?
We deliver source files and common preview formats as agreed. Third-party fonts and images are used and supplied within their licence terms. Further work builds on approved directions and files, with new tasks scoped separately.
Contact
Tell us about your brand
A new brand, an existing brand that needs a clearer direction, or a specific design task: it can start with a conversation.
ouryoung7943
Office
Room 1905, Unit 1, Xijiang Hepan, Chengluo Avenue, Longquanyi District, Chengdu, China