AA Angel

A clearer identity for professional skincare

AA Angel offers professional skincare products for beauty salons and premium skincare institutions, with a focus on problem-skin care. It addresses customers’ need for reassurance, professional guidance and a considered product experience across everyday care and product use.

Brand highlights

China 3.15 Integrity Brand
ALONE ANGEL · Aug 2025–Aug 2028
China Consumer-Trusted Brand
ALONE ANGEL · Aug 2025–Aug 2028
China 3.15 Consumer-Trusted Products
ALONE ANGEL range · Aug 2025–Aug 2028
Most Influential Brand in China’s Beauty Industry
ALONE ANGEL range · Aug 2025–Aug 2028
Advanced Enterprise in China’s Beauty Industry
Guangzhou Meida · Aug 2025–Aug 2028
AAA Credit Unit in China’s Beauty Industry
Guangzhou Meida · Aug 2025–Aug 2028

Region: Guangzhou, Guangdong
Industry: Professional skincare
Scope: Brand strategy · Visual identity · Packaging
Project year: —

AChallenge

The project brings professional skincare, product information and salon services into one brand presentation. The brand handbook and a client-supplied questionnaire provide the basis.

BThinking

The strategy clarifies the brand role in problem-skin care and establishes an introduction sequence, moving from identity to products and services.

CDesign

Deep blue, silver, an emblem and bilingual lettering create a consistent identity across packaging, printed materials and service touchpoints.

DApplication

Packaging, catalogues and service materials share the same identity, connecting product information, salon communication and brand presentation.

Core thinking

Core challenge: Complex benefit language makes the care direction and product information difficult to assess.
Core thinking: Focus on problem-skin care and explain the brand role, products and care steps in sequence.
Brand slogan: Focused on problem skin, a new care experience.
Role of the slogan: Establish a clear care direction and experience instead of relying on abstract benefit words.
Underlying principle: Professional trust requires understandable information and verifiable product support, with consistent design aiding recognition.