Work
Every case starts with a real brand challenge Explore the decisions, content and visuals that make a business's differences easier to see
REAL BRANDS · CLEAR DIFFERENCES
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SnowValley · Range overview
How we present our work
- 01
Start with a real challenge
Explain the project context, audience and communication challenge, so the design can be understood in relation to a real brand problem
- 02
Show the thinking and the work
Connect key decisions, content and visual design to show how the thinking takes shape in practical brand applications
- 03
Ground the story in actual work
Use the identities, packaging, brochures and applications created for the project to make the work concrete and easier to assess
All Work

SnowValley · Range overviewZhangjiakou, Hebei|Potato product packagingPackaging strategy · Visual design · Series applications View case ↗

HamiPuffHuzhou, Zhejiang|Baby and childrenswearBrand identity and packaging design View case ↗

Chenan CareYuyao, Zhejiang|Home-based eldercareBrand strategy · Visual identity · Service materials View case ↗

Pinyi Heat TransferShenzhen, Guangdong|Apparel materialsBrand Strategy & Design View case ↗

Lingli AestheticsChangsha, Hunan|Beauty educationBrand Strategy & Design View case ↗

MORFONShenzhen, Guangdong|Mobile accessoriesBrand strategy · Packaging · Brand catalogue View case ↗

XinyuShaoxing, Zhejiang|Rural lifestyleBrand strategy · Visual identity · Communication View case ↗

Duole PlayLüliang, Shanxi|Playground equipmentBrand visual design View case ↗

Qianke MedicalChangsha, Hunan|Medical equipmentBrand visual design View case ↗

BaishiteZhongshan, Guangdong|Bridge lightingBrand strategy · Visual identity · Corporate materials View case ↗

TenggeShanghai, China|Residential constructionBrand strategy · Visual identity · Brand catalogue View case ↗

CalmHavenChina · Zhejiang|Pet lifestyleSelf-initiated design · Brand positioning · Identity · Packaging design View case ↗

CunxiaChengdu, Sichuan|Home fragranceBrand concept · Identity · Packaging View case ↗

Jiuyue GuoliYancheng, Jiangsu|Fruit giftingBrand proposal · Gift packaging View case ↗

HuifengShantou, Guangdong|Nylon and industrial materialsVisual identity · Brand applications View case ↗

GLOBEXShanghai, China|Aviation-related servicesVisual identity · Brand applications View case ↗

JianxiaoduChangzhou, Jiangsu|Body care and beautyVisual identity · Brand applications View case ↗

Yundao AgricultureChina · Sichuan|Agricultural brandingBrand visual and packaging design View case ↗

HanhuaxiangFoshan, Guangdong|Fragrance & lifestyleBrand Strategy & Design View case ↗

QixianyanFoshan, Guangdong|Bird's nest nutritionLogo / VI updates View case ↗

Changjiang LongshangWuhan, Hubei|Institutional catering supplyBrand Strategy & Design View case ↗

JinbangChuzhou, Anhui|Pharmaceuticals & chemicalsBrand Strategy & Design View case ↗

Siming ZhenhuoYuyao, Zhejiang|Lifestyle servicesBrand Strategy & Design View case ↗

Little Elephant SinaBeijing, China|Children's foodBrand Strategy & Design View case ↗

AA AngelGuangzhou, Guangdong|Professional skincareBrand strategy · Visual identity · Packaging View case ↗

GuyaguHuzhou, Zhejiang|ChildrenswearBrand strategy · Visual identity · Packaging View case ↗

TABANYangzhou, Jiangsu|Home cushionsBrand strategy · Visual identity · Brand catalogue View case ↗

WeijiushanShanghai, China|Food-based wellbeingBrand strategy · Visual identity · Packaging View case ↗

TongwujiShenzhen, Guangdong|AI learning hardwareBrand strategy · Visual identity · Product communication View case ↗

YIN HUA FAIRYTongjiang, Sichuan|Tremella giftsBrand strategy · Packaging · Process illustration View case ↗

SandouliangUrumqi, Xinjiang|Noodle packagingPackaging strategy · Visual design · Series applications View case ↗

Bencao JianyangChengdu, Sichuan|Food-based wellbeing and giftingBrand concept · Identity · Packaging View case ↗

Xinghe LinyuHangzhou, Zhejiang|Food-based wellbeing and giftingBrand concept · Identity · Packaging View case ↗

Scent OrderChengdu, Sichuan|Incense and home fragranceBrand concept · Identity · Packaging View case ↗

FULI LABGuangzhou, Guangdong|SkincareVisual identity · Brand communication View case ↗

BUNONCONanjing, Jiangsu|Chocolate and confectioneryVisual identity · Brand applications View case ↗

DENEBChina · Zhejiang|Interior designVisual identity · Brand applications View case ↗

Huaxia YouliBeijing, China|Food giftsPackaging design · Range extensions View case ↗

Fu XiaomanBeijing, China|Nuts and snacksPackaging design · Range extensions View case ↗

BeidahuangHarbin, Heilongjiang|Rice and food productsPackaging design · Product ranges View case ↗

GGMMWenzhou, Zhejiang|EyewearVisual identity · Brand applications View case ↗

Damu YunchuanChengdu, Sichuan|Agriculture and lifestyleVisual identity · Brand applications View case ↗

Jiefang GongsheSuqian, Jiangsu|Community and public spaceVisual identity · Brand applications View case ↗

FengweiKunming, Yunnan|Food and diningVisual identity · Brand applications View case ↗

LingshangSuqian, Jiangsu|Hospitality and diningVisual identity · Brand applications View case ↗

Yue ShanjianKunming, Yunnan|Mushroom giftsPackaging design · Gift range View case ↗

Rock BurgerNanjing, Jiangsu|Burger restaurantVisual identity · Brand applications View case ↗

Chunqiu HotelChina · Jiangsu|HospitalityVisual identity · Brand applications View case ↗

Chunqiu ShijiChina · Guangdong|Chinese diningVisual identity · Brand applications View case ↗

Chaohua XishiChina · Jiangsu|DiningVisual identity · Brand applications View case ↗

WeijianChina · Guangdong|Spatial designVisual identity · Brand applications View case ↗

Sihong Economic Development ZoneSihong, Jiangsu|Economic zone and public institutionVisual identity · Brand applications View case ↗

Hansheng YanchaNanjing, Jiangsu|Tea and tea giftsVisual identity · Brand applications View case ↗

WutongliNanjing, Jiangsu|HospitalityVisual identity · Brand applications View case ↗

Yikang DarenBeijing, China|Coffee and teaPackaging design · Product ranges View case ↗

Find BeautyChina · Zhejiang|Photography and travelVisual identity · Brand applications View case ↗

Ruiran BuyiChina · Jiangsu|ApparelVisual identity · Brand applications View case ↗

Cu ShifuZhenjiang, Jiangsu|Condiments and foodVisual identity · Brand applications View case ↗

FukangrenBeijing, China|PharmaceuticalsVisual identity · Brand applications View case ↗

AxigongWenzhou, Zhejiang|Prepared food and diningVisual identity · Brand applications View case ↗

Long YachangChina · Sichuan|Food and diningVisual identity · Brand applications View case ↗

The WarehouseChongqing, China|Craft beer barVisual identity · Brand applications View case ↗

JingyigaoChongqing, China|Industrial technologyVisual identity · Brand applications View case ↗

CooLeoNanjing, Jiangsu|Outdoor sportsVisual identity · Brand applications View case ↗

JONAFAYWuhan, Hubei|SkincareVisual identity · Brand applications View case ↗

ZHAMOREChengdu, Sichuan|Brand consultancyHistorical own-brand identity View case ↗

ShiyuejiGuangzhou, Guangdong|Mid-Autumn giftingGift-packaging concept · Display applications View case ↗

Yueying LiuguangHangzhou, Zhejiang|Mid-Autumn giftingGift-packaging concept · Display applications View case ↗

Yueniang LiuguangHangzhou, Zhejiang|Mid-Autumn giftingGift-packaging concept · Display applications View case ↗

Yuanhe HengshengShanghai|Rubber chemical additivesPackaging design View case ↗

Henggu CementChina · Guangdong|Building materialsPackaging design View case ↗

Yishi LiangfangChina · Jiangsu|Lotus-seed foodsBrand identity and packaging design View case ↗

BuweiShanghai, China|Cultural giftsBrand identity and packaging design View case ↗

YiqifuShenzhen, Guangdong|Business servicesVisual application design View case ↗
More cases to come
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