Work

Every case starts with a real brand challenge Explore the decisions, content and visuals that make a business's differences easier to see

REAL BRANDS · CLEAR DIFFERENCES

How we present our work

  1. Start with a real challenge

    Explain the project context, audience and communication challenge, so the design can be understood in relation to a real brand problem

  2. Show the thinking and the work

    Connect key decisions, content and visual design to show how the thinking takes shape in practical brand applications

  3. Ground the story in actual work

    Use the identities, packaging, brochures and applications created for the project to make the work concrete and easier to assess

All Work

SnowValley · SnowValley · Design presentation
SnowValley · Range overviewZhangjiakou, HebeiPotato product packagingPackaging strategy · Visual design · Series applications View case
HamiPuff · HamiPuff design illustration
HamiPuffHuzhou, ZhejiangBaby and childrenswearBrand identity and packaging design View case
Chenan Care · Chenan Care · Design presentation
Chenan CareYuyao, ZhejiangHome-based eldercareBrand strategy · Visual identity · Service materials View case
Pinyi brand brochure
Pinyi Heat TransferShenzhen, GuangdongApparel materialsBrand Strategy & Design View case
Lingli staff badges, wayfinding and billboards
Lingli AestheticsChangsha, HunanBeauty educationBrand Strategy & Design View case
MORFON · MORFON · Design presentation
MORFONShenzhen, GuangdongMobile accessoriesBrand strategy · Packaging · Brand catalogue View case
Xinyu · Xinyu · Design presentation
XinyuShaoxing, ZhejiangRural lifestyleBrand strategy · Visual identity · Communication View case
Duole Play · Duole Play design illustration
Duole PlayLüliang, ShanxiPlayground equipmentBrand visual design View case
Qianke Medical · Qianke Medical design illustration
Qianke MedicalChangsha, HunanMedical equipmentBrand visual design View case
Baishite · Baishite · Design presentation
BaishiteZhongshan, GuangdongBridge lightingBrand strategy · Visual identity · Corporate materials View case
Tengge · Tengge · Design presentation
TenggeShanghai, ChinaResidential constructionBrand strategy · Visual identity · Brand catalogue View case
CalmHaven · CalmHaven · Design presentation
CalmHavenChina · ZhejiangPet lifestyleSelf-initiated design · Brand positioning · Identity · Packaging design View case
Cunxia · Cunxia · Design presentation
CunxiaChengdu, SichuanHome fragranceBrand concept · Identity · Packaging View case
Jiuyue Guoli · Jiuyue Guoli · Design presentation
Jiuyue GuoliYancheng, JiangsuFruit giftingBrand proposal · Gift packaging View case
Huifeng · Huifeng · Design presentation
HuifengShantou, GuangdongNylon and industrial materialsVisual identity · Brand applications View case
GLOBEX · GLOBEX · Design presentation
GLOBEXShanghai, ChinaAviation-related servicesVisual identity · Brand applications View case
Jianxiaodu · Jianxiaodu · Design presentation
JianxiaoduChangzhou, JiangsuBody care and beautyVisual identity · Brand applications View case
Yundao Agriculture · Yundao Agriculture design illustration
Yundao AgricultureChina · SichuanAgricultural brandingBrand visual and packaging design View case
Hanhuaxiang digital content and incense box designs
HanhuaxiangFoshan, GuangdongFragrance & lifestyleBrand Strategy & Design View case
Qixianyan refrigerated product display
QixianyanFoshan, GuangdongBird's nest nutritionLogo / VI updates View case
Changjiang Longshang office stationery
Changjiang LongshangWuhan, HubeiInstitutional catering supplyBrand Strategy & Design View case
Jinbang flags, factory and transport applications
JinbangChuzhou, AnhuiPharmaceuticals & chemicalsBrand Strategy & Design View case
Siming Zhenhuo shipping boxes and tote bags
Siming ZhenhuoYuyao, ZhejiangLifestyle servicesBrand Strategy & Design View case
Little Elephant Sina display stand and unboxing experience
Little Elephant SinaBeijing, ChinaChildren's foodBrand Strategy & Design View case
AA Angel · AA Angel · Design presentation
AA AngelGuangzhou, GuangdongProfessional skincareBrand strategy · Visual identity · Packaging View case
Guyagu · Guyagu · Design presentation
GuyaguHuzhou, ZhejiangChildrenswearBrand strategy · Visual identity · Packaging View case
TABAN · TABAN · Design presentation
TABANYangzhou, JiangsuHome cushionsBrand strategy · Visual identity · Brand catalogue View case
Weijiushan · Weijiushan · Design presentation
WeijiushanShanghai, ChinaFood-based wellbeingBrand strategy · Visual identity · Packaging View case
Tongwuji · Tongwuji · Design presentation
TongwujiShenzhen, GuangdongAI learning hardwareBrand strategy · Visual identity · Product communication View case
YIN HUA FAIRY · YIN HUA FAIRY · Design presentation
YIN HUA FAIRYTongjiang, SichuanTremella giftsBrand strategy · Packaging · Process illustration View case
Sandouliang · Sandouliang · Design presentation
SandouliangUrumqi, XinjiangNoodle packagingPackaging strategy · Visual design · Series applications View case
Bencao Jianyang · Bencao Jianyang · Design presentation
Bencao JianyangChengdu, SichuanFood-based wellbeing and giftingBrand concept · Identity · Packaging View case
Xinghe Linyu · Xinghe Linyu · Design presentation
Xinghe LinyuHangzhou, ZhejiangFood-based wellbeing and giftingBrand concept · Identity · Packaging View case
Scent Order · Scent Order · Design presentation
Scent OrderChengdu, SichuanIncense and home fragranceBrand concept · Identity · Packaging View case
FULI LAB · FULI LAB · Design presentation
FULI LABGuangzhou, GuangdongSkincareVisual identity · Brand communication View case
BUNONCO · BUNONCO · Design presentation
BUNONCONanjing, JiangsuChocolate and confectioneryVisual identity · Brand applications View case
DENEB · DENEB · Design presentation
DENEBChina · ZhejiangInterior designVisual identity · Brand applications View case
Huaxia Youli · Huaxia Youli · Design presentation
Huaxia YouliBeijing, ChinaFood giftsPackaging design · Range extensions View case
Fu Xiaoman · Fu Xiaoman · Design presentation
Fu XiaomanBeijing, ChinaNuts and snacksPackaging design · Range extensions View case
Beidahuang · Beidahuang · Design presentation
BeidahuangHarbin, HeilongjiangRice and food productsPackaging design · Product ranges View case
GGMM · GGMM · Design presentation
GGMMWenzhou, ZhejiangEyewearVisual identity · Brand applications View case
Damu Yunchuan · Damu Yunchuan · Design presentation
Damu YunchuanChengdu, SichuanAgriculture and lifestyleVisual identity · Brand applications View case
Jiefang Gongshe · Jiefang Gongshe · Design presentation
Jiefang GongsheSuqian, JiangsuCommunity and public spaceVisual identity · Brand applications View case
Fengwei · Fengwei · Design presentation
FengweiKunming, YunnanFood and diningVisual identity · Brand applications View case
Lingshang · Lingshang · Design presentation
LingshangSuqian, JiangsuHospitality and diningVisual identity · Brand applications View case
Yue Shanjian · Yue Shanjian · Design presentation
Yue ShanjianKunming, YunnanMushroom giftsPackaging design · Gift range View case
Rock Burger · Rock Burger · Design presentation
Rock BurgerNanjing, JiangsuBurger restaurantVisual identity · Brand applications View case
Chunqiu Hotel · Chunqiu Hotel · Design presentation
Chunqiu HotelChina · JiangsuHospitalityVisual identity · Brand applications View case
Chunqiu Shiji · Chunqiu Shiji · Design presentation
Chunqiu ShijiChina · GuangdongChinese diningVisual identity · Brand applications View case
Chaohua Xishi · Chaohua Xishi · Design presentation
Chaohua XishiChina · JiangsuDiningVisual identity · Brand applications View case
Weijian · Weijian · Design presentation
WeijianChina · GuangdongSpatial designVisual identity · Brand applications View case
Sihong Economic Development Zone · Sihong Economic Development Zone · Design presentation
Sihong Economic Development ZoneSihong, JiangsuEconomic zone and public institutionVisual identity · Brand applications View case
Hansheng Yancha · Hansheng Yancha · Design presentation
Hansheng YanchaNanjing, JiangsuTea and tea giftsVisual identity · Brand applications View case
Wutongli · Wutongli · Design presentation
WutongliNanjing, JiangsuHospitalityVisual identity · Brand applications View case
Yikang Daren · Yikang Daren · Design presentation
Yikang DarenBeijing, ChinaCoffee and teaPackaging design · Product ranges View case
Find Beauty · Find Beauty · Design presentation
Find BeautyChina · ZhejiangPhotography and travelVisual identity · Brand applications View case
Ruiran Buyi · Ruiran Buyi · Design presentation
Ruiran BuyiChina · JiangsuApparelVisual identity · Brand applications View case
Cu Shifu · Cu Shifu · Design presentation
Cu ShifuZhenjiang, JiangsuCondiments and foodVisual identity · Brand applications View case
Fukangren · Fukangren · Design presentation
FukangrenBeijing, ChinaPharmaceuticalsVisual identity · Brand applications View case
Axigong · Axigong · Design presentation
AxigongWenzhou, ZhejiangPrepared food and diningVisual identity · Brand applications View case
Long Yachang · Long Yachang · Design presentation
Long YachangChina · SichuanFood and diningVisual identity · Brand applications View case
The Warehouse · The Warehouse · Design presentation
The WarehouseChongqing, ChinaCraft beer barVisual identity · Brand applications View case
Jingyigao · Jingyigao · Design presentation
JingyigaoChongqing, ChinaIndustrial technologyVisual identity · Brand applications View case
CooLeo · CooLeo · Design presentation
CooLeoNanjing, JiangsuOutdoor sportsVisual identity · Brand applications View case
JONAFAY · JONAFAY · Design presentation
JONAFAYWuhan, HubeiSkincareVisual identity · Brand applications View case
ZHAMORE · ZHAMORE · Design presentation
ZHAMOREChengdu, SichuanBrand consultancyHistorical own-brand identity View case
Shiyueji · Shiyueji · Design presentation
ShiyuejiGuangzhou, GuangdongMid-Autumn giftingGift-packaging concept · Display applications View case
Yueying Liuguang · Yueying Liuguang · Design presentation
Yueying LiuguangHangzhou, ZhejiangMid-Autumn giftingGift-packaging concept · Display applications View case
Yueniang Liuguang · Yueniang Liuguang · Design presentation
Yueniang LiuguangHangzhou, ZhejiangMid-Autumn giftingGift-packaging concept · Display applications View case
Yuanhe Hengsheng · Packaging design illustration
Yuanhe HengshengShanghaiRubber chemical additivesPackaging design View case
Henggu Cement · Packaging design illustration
Henggu CementChina · GuangdongBuilding materialsPackaging design View case
Yishi Liangfang · Yishi Liangfang design illustration
Yishi LiangfangChina · JiangsuLotus-seed foodsBrand identity and packaging design View case
Buwei · Buwei design illustration
BuweiShanghai, ChinaCultural giftsBrand identity and packaging design View case
Yiqifu · Yiqifu design illustration
YiqifuShenzhen, GuangdongBusiness servicesVisual application design View case

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