Damu Yunchuan
Mountain and field imagery for an agricultural lifestyle identity
- Industry
- Agriculture and lifestyle
- Scope
- Visual identity · Brand applications
AChallenge The task
The completed Damu Yunchuan artwork connects fields, agricultural products and rural living. The artwork spells the Chinese name 大木云川.
BThinking The key decision
Mountain forms, cultivation scenes and product photography sit within one visual system.
CDesign Content & visual work
Layered mountain shapes accompany Chinese lettering and DAMUYUNCHUAN. Deep green, earth tones and cream support landscape linework.
DApplication Applications & delivery
Cards, communication pages, environmental presentations and vehicle applications extend the identity without establishing operational scale.
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