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Damu Yunchuan

Mountain and field imagery for an agricultural lifestyle identity

Damu Yunchuan's brand expression connects fields, agricultural products and rural life. Agriculture and everyday living jointly provide the project's context. Mountain forms and cultivation scenes establish the identity, while product photographs, introductory materials and environmental applications keep the natural theme connected to concrete agricultural content.

Damu Yunchuan · Design presentation
Region
Chengdu, Sichuan
Industry
Agriculture and lifestyle
Scope
Visual identity · Brand applications
Project year
—

AChallenge

The completed Damu Yunchuan artwork connects fields, agricultural products and rural living. The artwork spells the Chinese name 大木云川.

BThinking

Mountain forms, cultivation scenes and product photography sit within one visual system.

CDesign

Layered mountain shapes accompany Chinese lettering and the English wordmark DAMUYUNCHUAN. Deep green, earth tones and cream support landscape linework.

DApplication

Cards, communication pages, environmental presentations and vehicle applications extend the identity without establishing operational scale.

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Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China
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