Jiefang Gongshe
A community identity across wayfinding and everyday touchpoints
- Region
- Suqian, Jiangsu
- Industry
- Community and public space
- Scope
- Visual identity · Brand applications
AChallenge The task
The Jiefang Gongshe work presents a community-service identity with urban scenes and everyday materials.
BThinking The key decision
The presentation connects recognition at a distance with information used at closer service touchpoints.
CDesign Content & visual work
An interwoven blue-green symbol accompanies the Chinese name and Community Service descriptor. Landmark illustrations extend the visual vocabulary.
DApplication Applications & delivery
Signage, wayfinding, bins, credentials, bags and a brochure are shown as applications rather than evidence of completed construction.
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