Jiefang Gongshe
A community identity across wayfinding and everyday touchpoints
Jiefang Gongshe's project in Suqian centres on community services and public spaces, where the community name needs to appear clearly in environmental recognition and everyday service information. City scenes and landmarks support an identity spanning signs, wayfinding, brochures and everyday objects, linking recognition from a distance with reading up close.
- Region
- Suqian, Jiangsu
- Industry
- Community and public space
- Scope
- Visual identity · Brand applications
- Project year
- —
AChallenge
The Jiefang Gongshe work presents a community-service identity with urban scenes and everyday materials.
BThinking
The presentation connects recognition at a distance with information used at closer service touchpoints.
CDesign
An interwoven blue-green symbol accompanies the Chinese name and Community Service descriptor. Landmark illustrations extend the visual vocabulary.
DApplication
Signage, wayfinding, bins, credentials, bags and a brochure are shown as applications rather than evidence of completed construction.
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Contact
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Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China