Fengwei
Regional graphic references across dining materials
Fengwei's brand expression focuses on everyday dining, drawing visual references from regional architecture, objects and food. The project considers tableware, takeaway packaging and clothing encountered during a meal, turning regional themes into adaptable graphics that keep the brand name connected with the objects people use.
- Region
- Kunming, Yunnan
- Industry
- Food and dining
- Scope
- Visual identity · Brand applications
- Project year
- —
AChallenge
The Fengwei application proposal uses tableware, clothing and takeaway formats to show an everyday dining identity.
BThinking
Architecture, objects and food become line illustrations that can form patterns at different sizes.
CDesign
Red Chinese lettering contrasts with monochrome drawings, with blue-and-yellow alternatives in selected compositions.
DApplication
Aprons, dishes, caps, bags, shirts and cups demonstrate distinct uses of the mark and supporting graphics.
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Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China