Fengwei
Regional graphic references across dining materials
- Industry
- Food and dining
- Scope
- Visual identity · Brand applications
AChallenge The task
The Fengwei application proposal uses tableware, clothing and takeaway formats to show an everyday dining identity.
BThinking The key decision
Architecture, objects and food become line illustrations that can form patterns at different sizes.
CDesign Content & visual work
Red Chinese lettering contrasts with monochrome drawings, with blue-and-yellow alternatives in selected compositions.
DApplication Applications & delivery
Aprons, dishes, caps, bags, shirts and cups demonstrate distinct uses of the mark and supporting graphics.
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