Lingshang
A ridge-inspired identity across hospitality and gifting
- Industry
- Hospitality and dining
- Scope
- Visual identity · Brand applications
AChallenge The task
The Lingshang presentation brings accommodation, dining and gifts into one identity, using mountain and timber-space imagery.
BThinking The key decision
Scene-specific wording distinguishes rest and gifting while retaining the same brand name.
CDesign Content & visual work
Ridge lines and Chinese lettering combine with brown, green and cream. Fine layouts and open areas frame the mark.
DApplication Applications & delivery
Cushions, tableware, signage, stationery and tea gifts show how the identity adapts to hospitality and packaged products.
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Room 1905, Unit 1, Xijiang Hepan, Chengluo Avenue, Longquanyi District, Chengdu, China