Lingshang
A ridge-inspired identity across hospitality and gifting
Lingshang's brand expression brings accommodation, dining and gifting together in a rural setting defined by mountain views and timber spaces. Phrases referring to rest and gifts distinguish the contexts, while guest amenities, tableware and tea gift boxes connect them, giving each experience a clear entry into the brand.
- Region
- Suqian, Jiangsu
- Industry
- Hospitality and dining
- Scope
- Visual identity · Brand applications
- Project year
- —
AChallenge
The Lingshang presentation brings accommodation, dining and gifts into one identity, using mountain and timber-space imagery.
BThinking
Scene-specific wording distinguishes rest and gifting while retaining the same brand name.
CDesign
Ridge lines and Chinese lettering combine with brown, green and cream. Fine layouts and open areas frame the mark.
DApplication
Cushions, tableware, signage, stationery and tea gifts show how the identity adapts to hospitality and packaged products.
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Contact
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Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China