Beidahuang
Bringing rice variety information to the front of the pack
This project focuses on Beidahuang rice products, including Daohuaxiang and long-grain fragrant rice in bags, boxes and gift combinations. The packaging needs to distinguish varieties and sizes clearly. Product names lead the reading order, supported by the brand, pack information and rice-field imagery for everyday purchases and gifts.
- Region
- Harbin, Heilongjiang
- Industry
- Rice and food products
- Scope
- Packaging design · Product ranges
- Project year
- —
AChallenge
The Beidahuang presentation includes rice-packaging directions in bags, boxes and gift combinations.
BThinking
Variety names lead the hierarchy, with brand and specification information on distinct levels.
CDesign
Green and white are prominent, while individual directions introduce blue, calligraphic lettering, field imagery or line illustration.
DApplication
Grouped packs and front views show adaptations across formats. Multiple presented directions do not imply adoption of every proposal.
ExploreExplore further
Contact
Tell us about your brand
Bring your existing materials and the problem you most want to solveWe will work out the next step together
ouryoung7943
Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China