Beidahuang
Bringing rice variety information to the front of the pack
- Industry
- Rice and food products
- Scope
- Packaging design · Product ranges
AChallenge The task
The Beidahuang presentation includes rice-packaging directions in bags, boxes and gift combinations.
BThinking The key decision
Variety names lead the hierarchy, with brand and specification information on distinct levels.
CDesign Content & visual work
Green and white are prominent, while individual directions introduce blue, calligraphic lettering, field imagery or line illustration.
DApplication Applications & delivery
Grouped packs and front views show adaptations across formats. Multiple presented directions do not imply adoption of every proposal.
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