GGMM
An eyewear identity using light and optical cues
- Industry
- Eyewear
- Scope
- Visual identity · Brand applications
AChallenge The task
The GGMM presentation develops an eyewear identity around a young, individual and simple expression.
BThinking The key decision
Light, focus and faceted forms inform a scalable mark rather than using a frame photograph as the identity.
CDesign Content & visual work
Expanding lines and planes accompany GGMM lettering, with structured Chinese characters and a black-and-white palette.
DApplication Applications & delivery
Construction studies, typography, frame details and packaging applications show the identity from small product marks to external materials.
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