GGMM
An eyewear identity using light and optical cues
GGMM's project explores an eyewear identity expressed through youthfulness, individuality and simplicity. Recognition needs to work on small frame details as well as packaging. References to optics, focus and facets establish a graphic approach that connects product marks, typography, bags and boxes.
- Region
- Wenzhou, Zhejiang
- Industry
- Eyewear
- Scope
- Visual identity · Brand applications
- Project year
- —
AChallenge
The GGMM presentation develops an eyewear identity around a young, individual and simple expression.
BThinking
Light, focus and faceted forms inform a scalable mark rather than using a frame photograph as the identity.
CDesign
Expanding lines and planes accompany GGMM lettering, with structured Chinese characters and a black-and-white palette.
DApplication
Construction studies, typography, frame details and packaging applications show the identity from small product marks to external materials.
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Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China