Fu Xiaoman
A character-led identity across a canned snack range
- Industry
- Nuts and snacks
- Scope
- Packaging design · Range extensions
AChallenge The task
The Fu Xiaoman work covers canned nuts and snacks, distinguishing several varieties within one pack format.
BThinking The key decision
A recurring character anchors the range while product names and ingredient illustrations vary.
CDesign Content & visual work
Circular product-name areas and a smiling character lead the front. Blue, green, yellow and pink distinguish illustrated landscapes.
DApplication Applications & delivery
Single tins, combinations and stacked display compositions show both individual recognition and the range together.
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