Fu Xiaoman
A character-led identity across a canned snack range
Fu Xiaoman's project focuses on canned nuts and snack foods, with multiple varieties sharing one packaging format. The design needs to communicate a common brand while helping people distinguish their choices. A character, product names and ingredient imagery work together for individual cans and grouped displays, giving each variety its own identity within the range.
- Region
- Beijing, China
- Industry
- Nuts and snacks
- Scope
- Packaging design · Range extensions
- Project year
- —
AChallenge
The Fu Xiaoman work covers canned nuts and snacks, distinguishing several varieties within one pack format.
BThinking
A recurring character anchors the range while product names and ingredient illustrations vary.
CDesign
Circular product-name areas and a smiling character lead the front. Blue, green, yellow and pink distinguish illustrated landscapes.
DApplication
Single tins, combinations and stacked display compositions show both individual recognition and the range together.
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Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China