Qianke Medical

A shared identity across medical-equipment touchpoints

Qianke Medical's project addresses brand communication for medical devices, with documents, equipment and exhibition spaces as its main points of contact. Chinese and English names establish a shared identity, while graphics, colours and information hierarchy connect the different formats, providing clear visual references from company introductions to equipment displays.

Region: Changsha, Hunan
Industry: Medical equipment
Scope: Brand visual design
Project year: —

ADesign task

This visual design for Qianke Medical connects brand typography, supporting graphics and consistent colour across materials, equipment illustrations and display settings.

BKey considerations

Materials, equipment and spaces require a related visual identity. Consistent marks and information levels connect these communication settings.

CVisual design

Chinese and English brand typography form the main identifier. Blue and teal establish a visual hierarchy, with related arrangements of graphics and text across different applications.