HamiPuff

A warm, consistent identity for childrenswear

HamiPuff's brand expression centres on clothing for babies and children, connecting individual garments, outfits and displays. The project explores how a warm character can remain consistent across points of contact, using brand lettering, tags and packaging to connect clothing with presentation and everyday wear with gift materials.

Region: Huzhou, Zhejiang
Industry: Baby and childrenswear
Scope: Brand identity and packaging design
Project year: —

ADesign task

Hamipuff’s visual design centres on children’s clothing and styling, using brand lettering, soft colours and product imagery to build a continuous impression.

BKey considerations

Children’s clothing is encountered through individual pieces, outfits, packaging and displays. Consistent design carries a warm visual character across these settings.

CVisual design

The English mark’s letterforms and warm brown palette establish recognition, with the same lettering and colour relationships on tags, bags, boxes and clothing displays.

DApplications

Tags, packaging combinations and styling scenes share a visual language, connecting the clothing, packaging and displays through consistent lettering and colour.