Chenan Care

Bringing professional care into familiar lives

Chenan Care builds on home services and elder care for older people who wish to remain in familiar surroundings. Home visits, community touchpoints and coordination address everyday care needs and families’ interest in understanding the service process.

Region: Yuyao, Zhejiang
Industry: Home-based eldercare
Scope: Brand strategy · Visual identity · Service materials

AChallenge The task

Chenan has a foundation in household services, vocational training and home-based eldercare. The project brings home visits, community touchpoints and coordination into one clear brand story.

BThinking The key decision

Home-based care becomes the organising idea for integrated services and digital coordination, addressing older people’s wish to remain at home and families’ need to understand the care process.

CDesign Content & visual work

The identity, blue-and-white palette and layouts extend across community centres, uniforms, service bags and records, making the provider recognisable at each touchpoint.

DApplication Applications & delivery

Applications across service records, community centres and staff equipment create connected touchpoints for families, care teams and partners.

Strategy explained

Core challenge: Older people value familiar surroundings, while families want to understand the care process.
Strategic focus: Organise home care, community touchpoints and coordination around ageing at home.
Underlying principle: Care relationships become easier to trust when the provider and process are clear and supported by service and feedback.