Chenan Care

Bringing professional care into familiar lives

Chenan Care builds on home services and elder care for older people who wish to remain in familiar surroundings. Home visits, community touchpoints and coordination address everyday care needs and families’ interest in understanding the service process.

Brand highlights

Top 100 Home Service Enterprises
Yangtze River Delta · 2020
Top 100 Family Service Enterprises
Zhejiang · 2022
Standardisation Demonstration Enterprise
Zhejiang family services · 2022
Association President Unit
Yuyao Home Service Association · July 2016
Standing Council Member Unit
Yuyao long-term care insurance association · First term, March 2023
Designated Long-Term Care Provider
Yuyao Healthcare Security Bureau

Region: Yuyao, Zhejiang
Industry: Home-based eldercare
Scope: Brand strategy · Visual identity · Service materials
Project year: —

AChallenge

Chenan has a foundation in household services, vocational training and home-based eldercare. The project brings home visits, community touchpoints and coordination into one clear brand story.

BThinking

Home-based care becomes the organising idea for integrated services and digital coordination, addressing older people’s wish to remain at home and families’ need to understand the care process.

CDesign

The identity, blue-and-white palette and layouts extend across community centres, uniforms, service bags and records, making the provider recognisable at each touchpoint.

DApplication

Applications across service records, community centres and staff equipment create connected touchpoints for families, care teams and partners.

Core thinking

Core challenge: Older people value familiar surroundings, while families want to understand the care process.
Core thinking: Organise home care, community touchpoints and coordination around ageing at home.
Underlying principle: Care relationships become easier to trust when the provider and process are clear and supported by service and feedback.