Chunqiu Hotel
Traditional architectural cues in a hotel identity
Chunqiu Hotel's project takes hospitality as its context, drawing brand references from traditional architecture, gardens and objects. Window structures, natural imagery and interior atmosphere are organised into a visual identity that connects the hotel name with its environment, carrying a consistent expression from the mark to spatial imagery.
- Region
- China · Jiangsu
- Industry
- Hospitality
- Scope
- Visual identity · Brand applications
- Project year
- —
AChallenge
The Chunqiu Hotel presentation draws on architecture, gardens and traditional objects for its identity.
BThinking
A square symbol condenses doorway and rectilinear forms while supporting graphics retain architectural detail.
CDesign
Gold lines contrast with a dark navy ground, with distinct Chinese and romanised name levels. Nature and interior imagery support the setting.
DApplication
The work shows symbol development, colour and environmental applications. It is separate from the Chunqiu Shiji restaurant project.
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Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China