Chunqiu Hotel
Traditional architectural cues in a hotel identity
- Industry
- Hospitality
- Scope
- Visual identity · Brand applications
AChallenge The task
The Chunqiu Hotel presentation draws on architecture, gardens and traditional objects for its identity.
BThinking The key decision
A square symbol condenses doorway and rectilinear forms while supporting graphics retain architectural detail.
CDesign Content & visual work
Gold lines contrast with a dark navy ground, with distinct Chinese and romanised name levels. Nature and interior imagery support the setting.
DApplication Applications & delivery
The work shows symbol development, colour and environmental applications. It is separate from the Chunqiu Shiji restaurant project.
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Room 1905, Unit 1, Xijiang Hepan, Chengluo Avenue, Longquanyi District, Chengdu, China