Chunqiu Shiji
Red-and-black graphics for a Hunan-style dining presentation
Chunqiu Shiji explores modern Chinese quick-service dining and Hunan cuisine, with dish categories, signature dishes and ordering information at the centre of communication. The project combines food photography with clear text hierarchy across menus, promotional materials and storefront imagery, helping diners recognise both the offering and the brand.
- Region
- China · Guangdong
- Industry
- Chinese dining
- Scope
- Visual identity · Brand applications
- Project year
- —
AChallenge
The Chunqiu Shiji artwork presents a contemporary Chinese quick-service dining direction with Hunan food references.
BThinking
Brand name, dish categories and signature-item information occupy distinct levels using large lettering and food photography.
CDesign
Red, black and cream combine with customised Chinese type, seal-like details and traditional illustration themes.
DApplication
Menus, posters, phone layouts and restaurant applications extend the identity. The displayed Chinese name 春秋食记 differs from its folder label 春秋食季.
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