Chunqiu Shiji
Red-and-black graphics for a Hunan-style dining presentation
- Industry
- Chinese dining
- Scope
- Visual identity · Brand applications
AChallenge The task
The Chunqiu Shiji artwork presents a contemporary Chinese quick-service dining direction with Hunan food references.
BThinking The key decision
Brand name, dish categories and signature-item information occupy distinct levels using large lettering and food photography.
CDesign Content & visual work
Red, black and cream combine with customised Chinese type, seal-like details and traditional illustration themes.
DApplication Applications & delivery
Menus, posters, phone layouts and restaurant applications extend the identity. The displayed Chinese name 春秋食记 differs from its folder label 春秋食季.
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