Chaohua Xishi
A restrained identity for a Jiangnan dining presentation
Chaohua Xishi's brand expression is built around Jiangnan private dining, with dishes, table settings and introductions before a meal providing its context. The design draws on food and tableware details, extending a refined dining character to menus, cards and signage so that reading about the dishes and recognising the brand form one connected experience.
- Region
- China · Jiangsu
- Industry
- Dining
- Scope
- Visual identity · Brand applications
- Project year
- —
AChallenge
The Chaohua Xishi work presents a Jiangnan dining identity through food, table settings and branded materials.
BThinking
A restrained wordmark and fine graphics frame the dishes without competing with them.
CDesign
Deep green and gold lettering connect menus and stationery, with generous photography and selective line detail.
DApplication
Menus, cards, bags, credentials and signage show the identity before and during the dining experience.
ExploreExplore further
Contact
Tell us about your brand
Bring your existing materials and the problem you most want to solveWe will work out the next step together
ouryoung7943
Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China