Chaohua Xishi
A restrained identity for a Jiangnan dining presentation
- Industry
- Dining
- Scope
- Visual identity · Brand applications
AChallenge The task
The Chaohua Xishi work presents a Jiangnan dining identity through food, table settings and branded materials.
BThinking The key decision
A restrained wordmark and fine graphics frame the dishes without competing with them.
CDesign Content & visual work
Deep green and gold lettering connect menus and stationery, with generous photography and selective line detail.
DApplication Applications & delivery
Menus, cards, bags, credentials and signage show the identity before and during the dining experience.
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