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Weijian

Repeated lines as a spatial-design identity

Weijian · Design presentation
Industry
Spatial design
Scope
Visual identity · Brand applications

AChallenge The task

The Weijian proposal uses architecture, light and exhibition imagery to present an art and spatial-design identity.

BThinking The key decision

Repeated vertical strokes and gaps create a mark usable on both small documents and larger spatial graphics.

CDesign Content & visual work

Black, white and dark grey emphasise rhythm, density and structural form, supported by restrained lettering.

DApplication Applications & delivery

Cards, folders, clothing, posters and exhibition applications extend the system. Spatial imagery is not a construction-delivery record.

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