Weijian
Repeated lines as a spatial-design identity
Weijian's brand proposal explores art and spatial design, with architectural structures, light and exhibition scenes providing its context. Repeated lines and intervals establish an identity across documents, clothing, posters and spatial imagery, carrying the same sense of order from small everyday materials to large displays and connecting the name with its spatial expression.
- Region
- China · Guangdong
- Industry
- Spatial design
- Scope
- Visual identity · Brand applications
- Project year
- —
AChallenge
The Weijian proposal uses architecture, light and exhibition imagery to present an art and spatial-design identity.
BThinking
Repeated vertical strokes and gaps create a mark usable on both small documents and larger spatial graphics.
CDesign
Black, white and dark grey emphasise rhythm, density and structural form, supported by restrained lettering.
DApplication
Cards, folders, clothing, posters and exhibition applications extend the system. Spatial imagery is not a construction-delivery record.
ExploreExplore further
Contact
Tell us about your brand
Bring your existing materials and the problem you most want to solveWe will work out the next step together
ouryoung7943
Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China