Yundao Agriculture
A consistent agricultural identity across products and communication
Yundao Agriculture's project connects agricultural products with brand communication, using ingredients, fields and product imagery as its main context. Brand lettering and field references extend across documents, packaging and displays, preserving a shared identity that connects agricultural settings with the presentation of specific products.
- Region
- China · Sichuan
- Industry
- Agricultural branding
- Scope
- Brand visual and packaging design
- Project year
- —
ADesign task
The Yundao Agriculture visual direction connects product and communication touchpoints through brand typography, field imagery and green.
BKey considerations
Agricultural products and communication need a shared identifier. Field imagery and typography connect packaging and printed materials.
CVisual design
Different greens create reading levels, while supporting graphics and typography extend to materials and packaging. Related information arrangements support recognition.
DApplications
Stationery, packaging, displays and communication applications extend a shared identity, connecting products and agricultural settings through ingredient and field imagery.
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Contact
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Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China