Yueniang Liuguang
A mixed-gift concept organised by a circular window and soft colour
Yueniang Liuguang is a Mid-Autumn mixed-gift packaging concept that combines small mooncake boxes with bottles, cups and other objects in a gifting setting. Moon imagery and circular windows guide the relationship between the outer box, inner packs and unboxing layers, exploring a continuous experience through soft colours and coordinated displays.
- Region
- Hangzhou, Zhejiang
- Industry
- Mid-Autumn gifting
- Scope
- Gift-packaging concept · Display applications
- Project year
- —
AChallenge
Yueniang Liuguang is a mixed Mid-Autumn gift-packaging concept combining mooncake packs with bottle and cup forms.
BThinking
A circular window and layered rings echo the moon, while separate colour panels distinguish the inner packs.
CDesign
Pale pink and beige support blue-green, orange-red and watercolour-like textures inside the box.
DApplication
Gift combinations, displays and seasonal table scenes present the concept; depicted contents, prices and slogans are not treated as launch facts.
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