Yuanhe Hengsheng

A clearer packaging system for chemical additives

Yuanhe Hengsheng's packaging project focuses on a range of chemical additives, where grades, categories and specifications are important for selection and use. Consistent information placement organises the products, with geometric arrays and colour-block identification explored as two separate directions, keeping range distinctions clear in grouped packs, storage and transport settings.

Region: Shanghai
Industry: Rubber chemical additives
Scope: Packaging design
Project year: —

ADesign task

Chemical-additive packaging must communicate product names, categories and specifications. These design directions organise the Yuanhe Hengsheng product range through a clear information hierarchy and a consistent visual structure.

BKey considerations

The first direction uses a geometric pattern as the main identifier, with colour distinguishing product ranges. Product names and specifications occupy consistent positions, giving each pack both a shared structure and a distinct identity.

CVisual design

The second direction relies on larger colour blocks and a focused typographic hierarchy. Application illustrations explore how the packs relate to one another in storage, transport and industrial settings.

DApplications

The two directions are presented separately in their original order. Storage, transport and factory illustrations explore the relationship between the packaging and its intended use.