The Warehouse
A script wordmark within a warm bar setting
- Region
- Chongqing, China
- Industry
- Craft beer bar
- Scope
- Visual identity · Brand applications
AChallenge The task
The Warehouse presentation centres on a script wordmark and a craft beer bar setting.
BThinking The key decision
Wood, brick and warm lighting form the background, with the name kept distinct within visually busy scenes.
CDesign Content & visual work
Cream script lettering combines with black, brown and tan materials; CRAFT BEER BAR adds a clear category descriptor.
DApplication Applications & delivery
Neon, signage, beer glasses, tote bags and cards show identity applications. Environmental visuals alone do not establish completed construction.
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