The Warehouse
A script wordmark within a warm bar setting
The Warehouse takes a craft-beer bar as its brand setting, with beer and a warm spatial atmosphere providing the project's context. Visual references from wood, brick and lighting are carried into signage, glassware and everyday materials around The Warehouse name, connecting the environment with the branded objects guests encounter.
- Region
- Chongqing, China
- Industry
- Craft beer bar
- Scope
- Visual identity · Brand applications
- Project year
- —
AChallenge
The Warehouse presentation centres on a script wordmark and a craft beer bar setting.
BThinking
Wood, brick and warm lighting form the background, with the name kept distinct within visually busy scenes.
CDesign
Cream script lettering combines with black, brown and tan materials; CRAFT BEER BAR adds a clear category descriptor.
DApplication
Neon, signage, beer glasses, tote bags and cards show identity applications. Environmental visuals alone do not establish completed construction.
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Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China