Jinbang

Giving a pharmaceutical and chemical business a clear introduction

Jinbang focuses on producing and supplying chemical raw materials, with a range of products and ongoing work in research and industry standards. The project introduces the business through its sodium methoxide expertise, then connects products, technology and services. Bilingual materials and site identification support domestic applications and overseas communication.

Jinbang Chemical: outdoor advertising design

Region: Chuzhou, Anhui
Industry: Pharmaceuticals & chemicals
Scope: Brand Strategy & Design
Project year: 2018

AChallenge

Jinbang's strengths span products, R&D, standards and service. A catalogue alone cannot establish priorities. The identity also needs to support domestic use, English materials and overseas communication, helping customers understand the company before visiting its factory.

BThinking

The case uses sodium methoxide expertise as the entry point, then introduces broader pharmaceutical and chemical supply capabilities. Information moves from the main strength to products and services. The visual direction emphasizes simplicity, stability and bilingual recognition.

CDesign

The logo updated in 2018 uses a hexagonal outline for stability, with a laboratory-vessel shape in negative space and a dot suggesting a reaction bubble. A blue-to-teal gradient adds a clean, fluid quality. The bilingual name and symbol remain clear across sizes and applications.

DApplication

The identity appears in company materials and at the factory entrance. On-site photos connect the logo and name to actual production and office spaces. The company introduction starts with sodium methoxide expertise and opens into product, technology and service information.