Xinghe Linyu

A contemporary Chinese food-wellbeing concept with clearer choices

Xinghe Linyu is a contemporary Chinese food-nourishment brand concept for gift purchasing and people interested in everyday eating. Herbal ingredients, seasonal references and living scenes provide the context. The proposal explores clear product categories and choices across gift boxes, cups and introductory materials, connecting ingredient imagery with specific occasions of use.

Region: Hangzhou, Zhejiang
Industry: Food-based wellbeing and gifting
Scope: Brand concept · Identity · Packaging
Project year: —

AChallenge

Xinghe Linyu is a contemporary Chinese food-wellbeing concept addressing gift buyers and everyday users. Botanical ingredients and seasonal imagery establish its context.

BThinking

The presentation proposes a product-selection structure and separates channel and consumer information. This is a brand concept, not a validated diagnostic system.

CDesign

A softly drawn Chinese wordmark and seal-like motif combine with olive green, off-white and paper textures. Product names, pattern and brand information form distinct levels.

DApplication

Gift boxes, bags, cups, bottles and introductory materials extend the concept. The work does not establish therapeutic effects, client adoption or a product launch.