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Xinghe Linyu

A contemporary Chinese food-wellbeing concept with clearer choices

Xinghe Linyu · Design presentation
Region
Hangzhou, Zhejiang
Industry
Food-based wellbeing and gifting
Scope
Brand concept · Identity · Packaging

AChallenge The task

Xinghe Linyu is a contemporary Chinese food-wellbeing concept addressing gift buyers and everyday users. Botanical ingredients and seasonal imagery establish its context.

BThinking The key decision

The presentation proposes a product-selection structure and separates channel and consumer information. This is a brand concept, not a validated diagnostic system.

CDesign Content & visual work

A softly drawn Chinese wordmark and seal-like motif combine with olive green, off-white and paper textures. Product names, pattern and brand information form distinct levels.

DApplication Applications & delivery

Gift boxes, bags, cups, bottles and introductory materials extend the concept. The work does not establish therapeutic effects, client adoption or a product launch.

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