Xinghe Linyu
A contemporary Chinese food-wellbeing concept with clearer choices

- Region
- Hangzhou, Zhejiang
- Industry
- Food-based wellbeing and gifting
- Scope
- Brand concept · Identity · Packaging
AChallenge The task
Xinghe Linyu is a contemporary Chinese food-wellbeing concept addressing gift buyers and everyday users. Botanical ingredients and seasonal imagery establish its context.
BThinking The key decision
The presentation proposes a product-selection structure and separates channel and consumer information. This is a brand concept, not a validated diagnostic system.
CDesign Content & visual work
A softly drawn Chinese wordmark and seal-like motif combine with olive green, off-white and paper textures. Product names, pattern and brand information form distinct levels.
DApplication Applications & delivery
Gift boxes, bags, cups, bottles and introductory materials extend the concept. The work does not establish therapeutic effects, client adoption or a product launch.
















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