CooLeo
An outdoor identity shaped by activity and natural colour
CooLeo's brand direction explores outdoor activities including hiking, climbing and cycling, with mountains and forests providing the visual setting. A consistent name and colour relationship connect the different activity themes across event posters, mobile pages and product imagery, keeping outdoor contexts linked to the identity.
- Region
- Nanjing, Jiangsu
- Industry
- Outdoor sports
- Scope
- Visual identity · Brand applications
- Project year
- —
AChallenge
The CooLeo concept for Kulian Sport uses hiking, climbing and cycling imagery to present an outdoor identity.
BThinking
Rounded lettering appears alongside mountains and forests, giving different activity themes a shared name.
CDesign
Forest green, olive, light blue, sand and orange provide combinations that echo natural photography.
DApplication
Activity posters, phone layouts and sports-item visuals demonstrate how the identity supports these outdoor contexts.
ExploreExplore further
Contact
Tell us about your brand
Bring your existing materials and the problem you most want to solveWe will work out the next step together
ouryoung7943
Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China