CooLeo
An outdoor identity shaped by activity and natural colour
- Region
- Nanjing, Jiangsu
- Industry
- Outdoor sports
- Scope
- Visual identity · Brand applications
AChallenge The task
The CooLeo concept for Kulian Sport uses hiking, climbing and cycling imagery to present an outdoor identity.
BThinking The key decision
Rounded lettering appears alongside mountains and forests, giving different activity themes a shared name.
CDesign Content & visual work
Forest green, olive, light blue, sand and orange provide combinations that echo natural photography.
DApplication Applications & delivery
Activity posters, phone layouts and sports-item visuals demonstrate how the identity supports these outdoor contexts.
Explore Explore further
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