JONAFAY
Botanical colour and restrained lettering for skincare
JONAFAY's brand expression centres on skincare, connecting everyday care with plants, product textures and natural skin imagery. The project considers the relationship between the name, product photographs and text, extending a simple identity to bottles, advertisements and promotional imagery so that product content and brand character remain connected.
- Region
- Wuhan, Hubei
- Industry
- Skincare
- Scope
- Visual identity · Brand applications
- Project year
- —
AChallenge
The JONAFAY presentation centres on skincare products, botanical imagery and skin details.
BThinking
Restrained lettering includes a dot within the wordmark as a distinguishing detail, with product naming kept separate from photography.
CDesign
Olive, tan and cream form a muted palette alongside plants, oil textures and natural skin imagery.
DApplication
Bottles, product advertisements and outdoor posters show applications without converting efficacy wording into verified claims.
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Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China