Hansheng Yancha

A line-based mark across tea products and gifts

Hansheng Yancha's brand presentation connects tea products with tea-gifting occasions through individual packs, gift sets and related utensils. The project considers how one name can remain recognisable across different products, using brand lettering, continuous curves and consistent product-information placement to link everyday tea choices with gift selection.

Region: Nanjing, Jiangsu
Industry: Tea and tea gifts
Scope: Visual identity · Brand applications
Project year: —

AChallenge

The Hansheng Tea work presents an identity, individual tea packs and gifting materials.

BThinking

A continuous-line mark anchors the identity, with separate positions for the brand and product names.

CDesign

Black, navy and gold form the main palette, supported by repeating small symbols and selected colour variations.

DApplication

Cards, tea boxes, gift packs and tea-setting imagery demonstrate extensions. Placeholder English in an original layout is not used as factual project copy.