Wutongli
A handwritten identity across hospitality and seasonal gifts
- Industry
- Hospitality
- Scope
- Visual identity · Brand applications
AChallenge The task
The Wutongli presentation extends a hospitality identity into guest items, stationery and seasonal gifts.
BThinking The key decision
Handwritten Chinese lettering keeps a familiar character, while festive packaging allows richer graphics than everyday materials.
CDesign Content & visual work
Dark lettering on cream supports basic items; blue gift boxes add circular patterns and warm accents.
DApplication Applications & delivery
Cards, robes, amenities, mooncake gifts and environmental imagery show different uses of the same mark.
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