Wutongli
A handwritten identity across hospitality and seasonal gifts
Wutongli's project centres on hospitality, with everyday guest amenities and seasonal gifts forming its points of contact. Handwritten lettering connects business cards, bathrobes, amenity packs and mooncake gift boxes. Basic materials remain simple, while gifts introduce richer patterns, giving daily stays and festive expression distinct layers within one brand.
- Region
- Nanjing, Jiangsu
- Industry
- Hospitality
- Scope
- Visual identity · Brand applications
- Project year
- —
AChallenge
The Wutongli presentation extends a hospitality identity into guest items, stationery and seasonal gifts.
BThinking
Handwritten Chinese lettering keeps a familiar character, while festive packaging allows richer graphics than everyday materials.
CDesign
Dark lettering on cream supports basic items; blue gift boxes add circular patterns and warm accents.
DApplication
Cards, robes, amenities, mooncake gifts and environmental imagery show different uses of the same mark.
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Contact
Tell us about your brand
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Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China