Yikang Daren
Distinct illustrated directions for coffee and tea packaging
- Industry
- Coffee and tea
- Scope
- Packaging design · Product ranges
AChallenge The task
The completed work in the Yikang Daren folder presents coffee and tea packaging with several sub-range directions.
BThinking The key decision
Product photography, character illustration and botanical marks offer distinct approaches while names retain separate reading areas.
CDesign Content & visual work
Stick packs use a vertical arrangement, while tins and boxes emphasise front labels. Pink, green, gold and monochrome belong to different directions.
DApplication Applications & delivery
Stick packs, tins, boxes and bags are shown as packaging work, not evidence of health benefits.
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