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GLOBEX

Aviation imagery connected by a paired-stripe mark

GLOBEX · Design presentation
Region
Shanghai, China
Industry
Aviation-related services
Scope
Visual identity · Brand applications

AChallenge The task

The GLOBEX presentation for Guofei Huanyu uses aviation settings to establish a corporate identity direction.

BThinking The key decision

Windows, cockpits, flight personnel and aircraft silhouettes provide imagery while naming retains its own hierarchy.

CDesign Content & visual work

Blue and white recur with a paired diagonal-stripe mark across different backgrounds.

DApplication Applications & delivery

Flags, display signage and corporate materials show applications without establishing operating licences, a fleet or service scale.

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