GLOBEX
Aviation imagery connected by a paired-stripe mark
GLOBEX's project addresses corporate communication in aviation services, using aircraft, flight personnel and cockpit imagery as its industry context. The name and a double-line mark follow a clear hierarchy across company materials, flags and display signage, building a consistent visual impression in different settings.
- Region
- Shanghai, China
- Industry
- Aviation-related services
- Scope
- Visual identity · Brand applications
- Project year
- —
AChallenge
The GLOBEX presentation for Guofei Huanyu uses aviation settings to establish a corporate identity direction.
BThinking
Windows, cockpits, flight personnel and aircraft silhouettes provide imagery while naming retains its own hierarchy.
CDesign
Blue and white recur with a paired diagonal-stripe mark across different backgrounds.
DApplication
Flags, display signage and corporate materials show applications without establishing operating licences, a fleet or service scale.
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