Jianxiaodu
Fine lettering and soft curves for a body-care identity
- Region
- Jiangsu, China
- Industry
- Body care and beauty
- Scope
- Visual identity · Brand applications
AChallenge The task
The Jianxiaodu presentation sets out a visual direction for body care and beauty.
BThinking The key decision
Fine Chinese lettering combines with an oval curved symbol, supported by portraits and natural settings.
CDesign Content & visual work
Purple, lavender, kraft tones and white form the material palette, with the identity shown on light and dark backgrounds.
DApplication Applications & delivery
Cards, envelopes and outdoor posters demonstrate usage without promising weight loss or physical outcomes.
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Contact
Tell us about your brand
A new brand, an existing brand that needs a clearer direction, or a specific design task: it can start with a conversation.
ouryoung7943
Office
Room 1905, Unit 1, Xijiang Hepan, Chengluo Avenue, Longquanyi District, Chengdu, China