CalmHaven

Self-initiated design | A pet-care identity built around calm and companionship

CalmHaven is an independent design project exploring everyday pet care, with companionship between pets and people at home as its starting point. The concept organises different care needs into clear product ranges and connects positioning, packaging and communication through cats, nature and domestic scenes, making calmness and care recognisable.

Region: China · Zhejiang
Industry: Pet lifestyle
Scope: Self-initiated design · Brand positioning · Identity · Packaging design
Project year: —

AChallenge

Calm. Haven. is a self-initiated design project exploring everyday companionship between pets and people, bringing brand positioning, product planning and visual expression into a coherent pet-care identity.

BThinking

Cat, home and nature imagery conveys calm, companionship and care. Product ranges and information hierarchies are organised around everyday care needs, translating an emotional theme into a recognisable brand expression.

CDesign

A serif English wordmark combines with sky blue, pale pink and light backgrounds. Animal photography and concise text carry the composition with limited decoration.

DApplication

The project presents brand positioning, a wordmark and visual system, product packaging and communication applications. Consistent colour, typography and imagery connect the identity across everyday brand touchpoints.