CalmHaven
A pet-brand concept organised around calm and companionship
- Region
- Hangzhou, Zhejiang
- Industry
- Pet lifestyle
- Scope
- Brand concept · Identity · Communication
AChallenge The task
Calm. Haven. is a pet-brand concept built around everyday companionship, surroundings and a sense of calm.
BThinking The key decision
Cat, home and nature imagery gives an emotional theme a visible context. References to emotional science belong to the concept narrative, not product testing or treatment evidence.
CDesign Content & visual work
A serif English wordmark combines with sky blue, pale pink and light backgrounds. Animal photography and concise text carry the composition with limited decoration.
DApplication Applications & delivery
The presentation covers the concept background, identity and communication applications. It is not evidence of an operating service or animal-health outcomes.
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