Cunxia
A home-fragrance concept built around everyday relaxation
- Region
- Chengdu, Sichuan
- Industry
- Home fragrance
- Scope
- Brand concept · Identity · Packaging
AChallenge The task
Cunxia is a home-fragrance brand concept centred on urban relaxation at home. Reading, solitude and everyday rituals establish the context for the products.
BThinking The key decision
Use situations precede material and product names. Lifestyle photography connects fragrance with a specific space instead of relying on a generic premium claim.
CDesign Content & visual work
The Chinese wordmark combines weight contrast with a handwritten character. Muted green, black and white frame large product lettering and natural photography.
DApplication Applications & delivery
The presentation covers identity rationale, fragrance containers, incense packaging and lifestyle compositions. It is concept work, not evidence of a client commission or product launch.
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Office
Room 1905, Unit 1, Xijiang Hepan, Chengluo Avenue, Longquanyi District, Chengdu, China