Jiuyue Guoli
An unadopted fruit-gifting direction in natural colours
Jiuyue Guoli is an unadopted brand proposal for fruit gifting, built around fruit, harvesting and everyday gift occasions. References to the Chinese character for fruit, leaves and natural colours establish the identity across fruit boxes, bags and promotional materials, showing how product content and gifting character can remain connected.
- Region
- Yancheng, Jiangsu
- Industry
- Fruit gifting
- Scope
- Brand proposal · Gift packaging
- Project year
- —
AChallenge
Jiuyue Fruit Gift is an unadopted design proposal, preserved here as a fruit-gifting direction and its applications.
BThinking
A fruit character and leaf detail provide an identity cue, with bilingual naming, fruit imagery and picking scenes.
CDesign
Deep forest green and tan organise packaging and promotional layouts, pairing serif English with Chinese lettering.
DApplication
Fruit boxes, bags, retail graphics and outdoor visuals demonstrate the proposal without implying client adoption or a product launch.
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Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China