Jiuyue Guoli
An unadopted fruit-gifting direction in natural colours
- Region
- Yancheng, Jiangsu
- Industry
- Fruit gifting
- Scope
- Brand proposal · Gift packaging
AChallenge The task
Jiuyue Fruit Gift is an unadopted design proposal, preserved here as a fruit-gifting direction and its applications.
BThinking The key decision
A fruit character and leaf detail provide an identity cue, with bilingual naming, fruit imagery and picking scenes.
CDesign Content & visual work
Deep forest green and tan organise packaging and promotional layouts, pairing serif English with Chinese lettering.
DApplication Applications & delivery
Fruit boxes, bags, retail graphics and outdoor visuals demonstrate the proposal without implying client adoption or a product launch.
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