Shiyueji
A seasonal packaging concept with moon rabbits and night colours
Shiyueji is a Mid-Autumn gift-box packaging concept built around moon rabbits, the full moon and festive gifting. The project connects outer boxes, individual inner packs and bags through night scenes, osmanthus and landscape details, exploring how the seasonal imagery adapts to different formats and extends into display and gifting settings.
- Region
- Guangzhou, Guangdong
- Industry
- Mid-Autumn gifting
- Scope
- Gift-packaging concept · Display applications
- Project year
- —
AChallenge
Shiyueji is a Mid-Autumn gift-packaging concept built around rabbits, a full moon and seasonal giving, with multiple finished directions retained together.
BThinking
Night backgrounds frame dimensional rabbit imagery, with moonlight, blossoms and landscape details completing the seasonal setting.
CDesign
Navy, deep green and gold carry related graphics across box fronts, bags and display visuals.
DApplication
Gift boxes, inner packs and retail scenarios illustrate proposed uses; people and shop mockups do not establish sales or adoption.
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