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Shiyueji

A seasonal packaging concept with moon rabbits and night colours

Shiyueji · Design presentation
Region
Guangzhou, Guangdong
Industry
Mid-Autumn gifting
Scope
Gift-packaging concept · Display applications

AChallenge The task

Shiyueji is a Mid-Autumn gift-packaging concept built around rabbits, a full moon and seasonal giving, with multiple finished directions retained together.

BThinking The key decision

Night backgrounds frame dimensional rabbit imagery, with moonlight, blossoms and landscape details completing the seasonal setting.

CDesign Content & visual work

Navy, deep green and gold carry related graphics across box fronts, bags and display visuals.

DApplication Applications & delivery

Gift boxes, inner packs and retail scenarios illustrate proposed uses; people and shop mockups do not establish sales or adoption.

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