Shiyueji
A seasonal packaging concept with moon rabbits and night colours
- Region
- Guangzhou, Guangdong
- Industry
- Mid-Autumn gifting
- Scope
- Gift-packaging concept · Display applications
AChallenge The task
Shiyueji is a Mid-Autumn gift-packaging concept built around rabbits, a full moon and seasonal giving, with multiple finished directions retained together.
BThinking The key decision
Night backgrounds frame dimensional rabbit imagery, with moonlight, blossoms and landscape details completing the seasonal setting.
CDesign Content & visual work
Navy, deep green and gold carry related graphics across box fronts, bags and display visuals.
DApplication Applications & delivery
Gift boxes, inner packs and retail scenarios illustrate proposed uses; people and shop mockups do not establish sales or adoption.
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