Yueying Liuguang
A coordinated gift set illustrated with a moonlit landscape
Yueying Liuguang is a Mid-Autumn gift-packaging concept that builds coordinated imagery from moonlit landscapes, flowers and moon rabbits. Gift boxes, individual inner packs and bags share one theme, with name labels and soft colours distinguishing the contents and carrying a complete seasonal impression through unboxing, display and gifting settings.
- Region
- Hangzhou, Zhejiang
- Industry
- Mid-Autumn gifting
- Scope
- Gift-packaging concept · Display applications
- Project year
- —
AChallenge
Yueying Liuguang is a Mid-Autumn gift-packaging concept shown through a coordinated box, individual packs and a bag.
BThinking
Landscape, a full moon, flowers and rabbits form a continuous illustration, with a central label reserving space for the name.
CDesign
Lavender, blue-green and cream provide a soft palette, with variations linking the outer box to smaller packs.
DApplication
Opening views, shelves, displays and gifting scenes illustrate the proposal without establishing retail rollout or purchases.
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