Yueying Liuguang
A coordinated gift set illustrated with a moonlit landscape
- Region
- Zhejiang
- Industry
- Mid-Autumn gifting
- Scope
- Gift-packaging concept · Display applications
AChallenge The task
Yueying Liuguang is a Mid-Autumn gift-packaging concept shown through a coordinated box, individual packs and a bag.
BThinking The key decision
Landscape, a full moon, flowers and rabbits form a continuous illustration, with a central label reserving space for the name.
CDesign Content & visual work
Lavender, blue-green and cream provide a soft palette, with variations linking the outer box to smaller packs.
DApplication Applications & delivery
Opening views, shelves, displays and gifting scenes illustrate the proposal without establishing retail rollout or purchases.
Explore Explore further
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