Huaxia Youli
Illustrated people and places across a gift-packaging range
Huaxia Youli's project focuses on food gift boxes, using people, regional architecture and festive scenes to shape the gifting themes. Different box formats and product combinations need both a shared brand connection and their own content. Scene illustrations, theme names and product information organise the range, connecting the packaging format with its gifting expression.
- Region
- Beijing, China
- Industry
- Food gifts
- Scope
- Packaging design · Range extensions
- Project year
- —
AChallenge
Huaxia Youli’s completed work presents food gift boxes using people, animals, architecture and festive scenes.
BThinking
Brand and product information retain clear positions while scenes and theme names distinguish the gift expressions.
CDesign
Flat illustrations use warm yellow, green, purple and red. Character expressions and architectural details provide specific visual cues.
DApplication
Handled boxes, gift combinations and tins show how the illustration language adapts to different packaging structures.
ExploreExplore further
Contact
Tell us about your brand
Bring your existing materials and the problem you most want to solveWe will work out the next step together
ouryoung7943
Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China