Tengge

Clarifying end-to-end project coordination

Tengge connects residential design, construction, materials and delivery for clients seeking coordinated renovation support. Milestones, budgets, responsibility and communication explain how a project progresses, how changes are handled and who coordinates each stage.

Region: Shanghai, China
Industry: Residential construction
Scope: Brand strategy · Visual identity · Brand catalogue

AChallenge The task

Tengge connects residential design, construction, materials and delivery. Clients need to understand how these stages share a clear line of responsibility and communication.

BThinking The key decision

The direction emphasises end-to-end coordination and greater clarity in milestones, budgets and responsibilities.

CDesign Content & visual work

The identity, vivid red and document system extend into catalogues, stationery, staff materials and project touchpoints.

DApplication Applications & delivery

Catalogues, documents, staff identification and project applications share the red palette and layout system, connecting the business introduction with service touchpoints.

Strategy explained

Core challenge: Fragmented design, purchasing, construction and acceptance can leave the client coordinating everyone.
Strategic focus: Organise milestones, budgets, responsibilities and communication around coordinated delivery.
Underlying principle: Reassurance in complex projects depends on connected stages and clear responsibility, supported by an understandable process.