Tengge

Clarifying end-to-end project coordination

Tengge connects residential design, construction, materials and delivery for clients seeking coordinated renovation support. Milestones, budgets, responsibility and communication explain how a project progresses, how changes are handled and who coordinates each stage.

Region: Shanghai, China
Industry: Residential construction
Scope: Brand strategy · Visual identity · Brand catalogue
Project year: —

AChallenge

Tengge connects residential design, construction, materials and delivery. Clients need to understand how these stages share a clear line of responsibility and communication.

BThinking

The direction emphasises end-to-end coordination and greater clarity in milestones, budgets and responsibilities.

CDesign

The identity, vivid red and document system extend into catalogues, stationery, staff materials and project touchpoints.

DApplication

Catalogues, documents, staff identification and project applications share the red palette and layout system, connecting the business introduction with service touchpoints.

Core thinking

Core challenge: Fragmented design, purchasing, construction and acceptance can leave the client coordinating everyone.
Core thinking: Organise milestones, budgets, responsibilities and communication around coordinated delivery.
Underlying principle: Reassurance in complex projects depends on connected stages and clear responsibility, supported by an understandable process.