Axigong

The Axi Gong presentation turns a prepared-goose food category into a goose character.

Different poses and expressions appear on menus, items and promotional visuals, with a circular mark providing a compact alternative.

Red-and-yellow and monochrome lettering directions are shown separately as different design possibilities.

Menus, napkins, tableware, shirts and signage demonstrate combinations of character and name, without implying that every direction was adopted.