Long Yachang
Bold lettering and a duck character for a food identity
- Industry
- Food and dining
- Scope
- Visual identity · Brand applications
AChallenge The task
The Long Yachang work combines prominent naming with a duck character for a food identity.
BThinking The key decision
Costume details, clouds and curling lines add narrative elements, while circular badges adapt the character to smaller spaces.
CDesign Content & visual work
Bright red contrasts with black and white, and oversized LONG YA CHANG lettering recurs across layouts.
DApplication Applications & delivery
Takeaway cups, food containers, cards and signage show applications; promotional wording in the artwork is not treated as verified product testing.
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