BUNONCO
Connecting individual chocolates with a gifting identity
BUNONCO's brand presentation centres on chocolate, connecting individual tasting with the experience of giving a complete gift set. The project organises the identity around product forms, small individual packs and gift-box combinations, with unboxing, cards and store imagery extending the expression across different scales.
- Region
- Nanjing, Jiangsu
- Industry
- Chocolate and confectionery
- Scope
- Visual identity · Brand applications
- Project year
- —
AChallenge
The BUNONCO presentation centres on chocolates, individual packs and gift boxes. Product form and the opening gesture are prominent parts of the work.
BThinking
The identity sits beside product photography. Individual packs remain restrained while gift boxes use richer patterns and colour at a different viewing scale.
CDesign
A circular line mark and English name work with navy, burgundy and cream. Repeating geometry decorates gift boxes while white individual boxes frame the product.
DApplication
Applications include opening sequences, gift combinations, cards, posters and a shop presentation, showing the identity at several scales.
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