Rock Burger

Rock-inspired graphics across a burger identity

Rock Burger's project centres on burger dining, with burgers, drinks and ordering materials carrying a rock-music theme. Music references and food imagery work alongside a clear menu structure, extending to packaging, mobile pages and storefront displays to keep the dining offer connected with a distinctive brand character.

Region: Nanjing, Jiangsu
Industry: Burger restaurant
Scope: Visual identity · Brand applications
Project year: —

AChallenge

The Rock Burger presentation connects burgers, drinks and store materials through a rock-music theme.

BThinking

Large product images sit beside lightning and flame graphics, with menu information kept as a separate layer.

CDesign

Black, yellow and red support ROCK’N’ROLL BURGER lettering and a circular mark on packs and signage.

DApplication

Boxes, bags, menus, phone layouts and store presentations are shown. Historical band imagery in the artwork is not a new claim about current endorsement rights.