Lingli Aesthetics

A visible path from beauty education to the next stage

Lingli Aesthetics connects beauty education, campuses and shop practice with pathways into employment, further learning and entrepreneurship. Courses cover makeup, nail and eyelash services, beauty care, skin management and cosmetic tattooing, helping prospective students understand both learning and development options.

Brand highlights

300+ campuses
Nationwide network · figures confirmed in August 2026
1,000+ franchise outlets
Franchise network · figures confirmed in August 2026
200,000+ beauty professionals trained
Cumulative total · figures confirmed in August 2026

Region: Changsha, Hunan
Industry: Beauty education
Scope: Brand Strategy & Design
Project year: —

AChallenge

The brand needed to connect courses, campuses, stores and support resources into understandable learning and career paths. Prospective students should be able to see their choices and how existing resources support them.

BThinking

We focused on an integrated school-and-store platform for beauty careers and entrepreneurship. Education and store operations have different growth paths. Explain the routes first, then show the teaching, campus and store resources supporting them.

CDesign

Content addresses school leaders, instructors, store founders and jobseekers, organizing choices, pathways and evidence. The logo combines a medal, phoenix, letter L and OK gesture to suggest achievement and growth. Green and neutral colours carry the identity into guides, badges, signage and outdoor materials.

DApplication

The project established the school-and-store positioning and the two sets of growth paths, giving recruitment communication a clear order. Logo, colour and campus applications reinforce the direction and provide a foundation for future content and materials.

Core thinking

Core challenge: Separate course, campus and shop introductions make the connection to later development hard to understand.
Core thinking: Use school-store integration to explain learning, practice and different growth pathways.
Underlying principle: Turning resources into understandable pathways answers student questions more directly than a list of scale indicators.