YIN HUA FAIRY

Connecting origin and craft with gifting

Yinhua Fairy connects Tongjiang log-grown tremella with gift boxes and tins for buyers who value origin, cultivation and thoughtful presentation. The range brings a regional speciality into visiting, festive gifting and everyday sharing occasions.

Region: Tongjiang, Sichuan
Industry: Tremella gifts
Scope: Brand strategy · Packaging · Process illustration
Project year: —

AChallenge

YIN HUA FAIRY centres on Tongjiang tremella gifts. The project brings origin, cultivation craft and gifting occasions into a clear brand presentation.

BThinking

The direction connects a regional gifting identity with Tongjiang tremella, using origin to establish recognition, process content to explain the product and packaging to support the gift experience.

CDesign

A fairy silhouette and tremella-inspired skirt form the mark. Coral and off-white establish the identity, while deep green and gold extend into boxes, jars and bags.

DApplication

Twelve process illustrations, boxes, labels, inserts and a four-page brochure connect origin and craft across the exterior and opening experience.

Core thinking

Core challenge: Origin is recognisable, but buyers also need to understand cultivation and gifting value.
Core thinking: Connect Tongjiang log-grown tremella with a continuous explanation of provenance, process and gifting.
Underlying principle: Origin establishes initial recognition, process information explains the product, and packaging supports the gifting occasion.