Duole Play

Connecting playground communication and visual identity

Duole Play's brand expression centres on amusement facilities and family settings, combining information about the facilities with images of activities and experiences. The project connects materials, displays and on-site imagery through one identity, using bright colours and rounded graphics to bring professional communication and family contexts together.

Region: Lüliang, Shanxi
Industry: Playground equipment
Scope: Brand visual design
Project year: —

ADesign task

The Duole Play visual design applies a brand mark, supporting graphics and bright colour to materials, displays and playground settings.

BKey considerations

Playground communication combines technical information and use settings. Shared graphics and colour make these elements easier to recognise.

CVisual design

Rounded graphics and yellow provide the main identifiers, with a hierarchy between text and scene imagery. Related graphic arrangements connect different touchpoints.