Ruiran Buyi
Soft colour and open layouts for an apparel identity
- Industry
- Apparel
- Scope
- Visual identity · Brand applications
AChallenge The task
The Ruiran Buyi work presents an apparel identity across packaging and product-reading layouts.
BThinking The key decision
Lifestyle portraits and still lifes carry a light, relaxed character, with the name kept restrained.
CDesign Content & visual work
Muted pink, cream and blue-green combine with fine lettering and generous open space on bags and cards.
DApplication Applications & delivery
Tags, bags, boxes, a catalogue, web layouts and cards connect online product presentation with physical materials.
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Contact
Tell us about your brand
A new brand, an existing brand that needs a clearer direction, or a specific design task: it can start with a conversation.
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Office
Room 1905, Unit 1, Xijiang Hepan, Chengluo Avenue, Longquanyi District, Chengdu, China