Ruiran Buyi
Soft colour and open layouts for an apparel identity
Ruiran Buyi's brand expression brings clothing and everyday life together, with garments, fabrics and people conveying an easygoing character. The project connects online product browsing with physical materials, carrying the name across tags, bags, boxes, brochures and web pages for a soft, continuous impression from product presentation to packaging.
- Region
- China · Jiangsu
- Industry
- Apparel
- Scope
- Visual identity · Brand applications
- Project year
- —
AChallenge
The Ruiran Buyi work presents an apparel identity across packaging and product-reading layouts.
BThinking
Lifestyle portraits and still lifes carry a light, relaxed character, with the name kept restrained.
CDesign
Muted pink, cream and blue-green combine with fine lettering and generous open space on bags and cards.
DApplication
Tags, bags, boxes, a catalogue, web layouts and cards connect online product presentation with physical materials.
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Contact
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Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China